Service Quality Measurement in Rural Tourism: Application of RURALQUAL Model

Marković, Suzana; Šebrek, Jelena Kljaić

doi:10.26493/2335-4194.13.215-227

Cited by 4 publications

(2 citation statements)

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“…These findings enable wellness managers to get acquainted a lot better with a wellness service user´s needs and make it easier for them to meet the user´s expectations to enable business success (provision of top quality of services, achieving the highest possible profit and enabling e continuous and successful business performance). Marković et al (2012) focused their research on widening both conceptual and empirical knowledge of quality of services in wellness tourism on the example of Republic of Croatia. Their primary aim was to empirically evaluate customer´s expectations and perceptions of wellness tourist offer, and to evaluate the total quality of Croatian wellness services.…”

Section: Wellness Tourism As a Specific Form Of Tourist Offermentioning

confidence: 99%

Characteristics of Wellness Tourist Offer of the Republic of Croatia

2021

Proceedings of the the International Scientific Conference in the Field of Tourism and Hospitality SITCON 2021

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The purpose of this paper is to present the relevance and characteristics of wellness tourism of the Republic of Croatia, as well as the potential of its further development. In terms of methodology, the authors presented the paper contents of relevant papers in wellness tourism in order to present the importance of wellness tourism as a specific form of tourist offer and the importance of conducting research from diverse aspects in order to determine the potential of its development, as well as the attitudes of contemporary tourists. To determine the state of Croatian wellness tourism, the authors used the selected results of a pilot research study TOMAS Health Tourism 2018 attitudes and consumption of service users of health tourism in Croatia. Findings in the paper indicate a (very) high level of tourists' satisfaction when it comes to wellness service, and the need of introduction of innovations and adaptability of the institution to the people with special needs. In order to ensure further success in the development of wellness tourist offer and higher satisfaction of wellness tourists, the authors proposed developmental guidelines.

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Section: Wellness Tourism As a Specific Form Of Tourist Offermentioning

confidence: 99%

Characteristics of Wellness Tourist Offer of the Republic of Croatia

2021

Proceedings of the the International Scientific Conference in the Field of Tourism and Hospitality SITCON 2021

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“…e continuous implementation of rural revitalization policies has led to the transformation and development of more and more agricultural industries, and rural tourism has become an increasingly important choice due to its green and environmental protection [8,9]. More rural recreation, fishing and other activities have become popular, and smart tourism has also become the trump development direction of rural tourism and an important new development trend of tourism.…”

Section: Introductionmentioning

confidence: 99%

An Empirical Study on Intelligent Rural Tourism Service by Neural Network Algorithm Models

Chen¹,

Xue

Tsa

2021

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With the continuous development of social economy, tourism has become one of the many choices and is becoming more and more popular. However, it should be noted that how to provide high-quality and efficient tourism services is extremely important. This paper introduces the neural network algorithm and the optimal classification decision function, through unified combing, classification, and coding of scenic spots, to achieve the subclass classification of scenic spots, based on the optimal distribution function of random intelligent selection, and the formation of the corresponding scenic spots traversal clear tourism routes. The corresponding motivation iteration is obtained by using the corresponding travel route transmission, the best travel route is defined, the corresponding auxiliary decision support is provided, and the simulation experiment is carried out. The experimental results show that the neural network algorithm and the optimal classification decision function are effective and can support the intelligent decision assistance of rural tourism service.

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