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We consider the problem of analyzing market-basket data and present several important contributions. First, we present a new algorithm for finding large itemsets which uses fewer passes over the data than classic algorithms, and yet uses fewer candidate itemsets than methods based on sampling. We investigate the idea of item reordering, which can improve the low-level efficiency of the algorithm. Second, we present a new way of generating “implication rules,” which are normalized based on both the antecedent and the consequent and are truly implications (not simply a measure of co-occurrence), and we show how they produce more intuitive results than other methods. Finally, we show how different characteristics of real data, as opposed by synthetic data, can dramatically affect the performance of the system and the form of the results.

The popularity of the Web and Internet commerce provides many extremely large datasets from which information can be gleaned by data mining. This book focuses on practical algorithms that have been used to solve key problems in data mining and which can be used on even the largest datasets. It begins with a discussion of the map-reduce framework, an important tool for parallelizing algorithms automatically. The authors explain the tricks of locality-sensitive hashing and stream processing algorithms for mining data that arrives too fast for exhaustive processing. The PageRank idea and related tricks for organizing the Web are covered next. Other chapters cover the problems of finding frequent itemsets and clustering. The final chapters cover two applications: recommendation systems and Web advertising, each vital in e-commerce. Written by two authorities in database and Web technologies, this book is essential reading for students and practitioners alike.

We consider economical representations for the path information in a directed graph. A directed graph G is said to be a transitive reduction of the directed graph G provided that (i) G has a directed path from vertex u to vertex v if and only if G has a directed path from vertex u to vertex v, and (ii) there is no graph with fewer arcs than G satisfying condition (i). Though directed graphs with cycles may have more than one such representation, we select a natural canonical representative as the transitive reduction for such graphs. It is shown that the time complexity of the best algorithm for finding the transitive reduction of a graph is the same as the time to compute the transitive closure of a graph or to perform Boolean matrix multiplication.

We present an algorithm for constructing a tree to satisfy a set of lineage constraints on common ancestors. We then apply this algorithm to synthesize a relational algebra expression from a simple tableau, a problem arising in the theory of relational databases.

Written by leading authorities in database and Web technologies, this book is essential reading for students and practitioners alike. The popularity of the Web and Internet commerce provides many extremely large datasets from which information can be gleaned by data mining. This book focuses on practical algorithms that have been used to solve key problems in data mining and can be applied successfully to even the largest datasets. It begins with a discussion of the map-reduce framework, an important tool for parallelizing algorithms automatically. The authors explain the tricks of locality-sensitive hashing and stream processing algorithms for mining data that arrives too fast for exhaustive processing. Other chapters cover the PageRank idea and related tricks for organizing the Web, the problems of finding frequent itemsets and clustering. This second edition includes new and extended coverage on social networks, machine learning and dimensionality reduction.

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