Four commonly suggested public health strategies to combat childhood obesity are limiting television viewing, encouraging daily physical activity, increasing fruit and vegetable intake, and increasing water consumption. This study examined the extent to which selected social cognitive theory constructs can predict these four behaviors in upper elementary children. A 52-item valid and reliable scale was administered to 159 fifth graders. Minutes of physical activity was predicted by self-efficacy to exercise and number of times taught at school (R2 = 0.072). Hours of TV watching were predicted by number of times taught about healthy eating at school and self-control through goal setting (R2 = 0.055). Glasses of water consumed were predicted by expectations for drinking water (R2 = 0.091). Servings of fruits and vegetables consumed were predicted by self-efficacy of eating fruits and vegetables (R2 = 0.137). Social cognitive theory offers a practically useful framework for designing primary prevention interventions to reduce childhood obesity.

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