Four commonly suggested public health strategies to combat childhood obesity are limiting television viewing, encouraging daily physical activity, increasing fruit and vegetable intake, and increasing water consumption. This study examined the extent to which selected social cognitive theory constructs can predict these four behaviors in upper elementary children. A 52-item valid and reliable scale was administered to 159 fifth graders. Minutes of physical activity was predicted by self-efficacy to exercise and number of times taught at school (R2 = 0.072). Hours of TV watching were predicted by number of times taught about healthy eating at school and self-control through goal setting (R2 = 0.055). Glasses of water consumed were predicted by expectations for drinking water (R2 = 0.091). Servings of fruits and vegetables consumed were predicted by self-efficacy of eating fruits and vegetables (R2 = 0.137). Social cognitive theory offers a practically useful framework for designing primary prevention interventions to reduce childhood obesity.

More comprehensive school-based sex education is needed for Chinese youth. When developing and implementing such programs, health educators should consider differences between males' and females' preferred ways for receiving information on sexuality.

Rural health care delivery is often inferior to that of urban areas. Although health services do not have to be identical in the two settings, quality services appropriate for the needs of rural communities are imperative. Moreover, health education and promotion should be seen as an immediate and viable strategy for (a) reducing risk factors and health care needs, and (b) increasing the cost effectiveness of existing services. The appropriateness and prioritization of health care services and health education/promotion can only be realized if health professionals are aware of rural versus urban needs. To facilitate our knowledge of such differences, the mortality rates of the 10 leading causes of death were compared for each county in Ohio and differences between rural and urban mortality were analyzed. Counties were categorized according to "density" (persons per square mile) and "percent urban" (percent of county area classified as urban). The analysis demonstrated that there were no significant differences between rural and urban counties in mortality due to cancer, pulmonary disease, diabetes mellitus, atherosclerosis, and suicide. Mortality related to cardiovascular disease, cerebrovascular disease, accidents, and influenza/pneumonia was significantly higher in rural counties, while deaths due to chronic liver disease were significantly greater in urban counties.

A total of 288 high school coaches completed a survey on their attitudes toward and involvement in alcohol prevention among male high school athletes. Results indicated that coaches felt alcohol use was less of a problem among high school student-athletes than high school students in general. Only one-third of coaches (39%) worked at a school requiring them to talk to their athletes about alcohol use. Coaches most likely to be involved in alcohol prevention were those who had attended an alcohol prevention class/workshop and those who worked for schools with strong alcohol prevention policies and schools that required them to talk with athletes about alcohol use.

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