“…Parents often fi nd that talking to their children about alcohol use and monitoring their child's drinking are diffi cult tasks, and they often turn to others for support and guidance (King et al, 2002). Further, studies demonstrate that parenting approaches and attitudes are affected by parents' social networks (Homel et al, 1987) and other external social factors (e.g., their parents, community norms, and social experiences; Grimes et al, 2004;King et al, 2002). As the authors of one study note, "Parents judge the adequacy of their own parenting by looking at what other parents say and do" (Linkenbach et al, 2003, p. 248).…”