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Princess culture is criticized for contributing to gender stereotypes and poor body esteem, however, there is little longitudinal research examining these claims. This study examines associations between engagement with princess culture during early childhood and gender stereotypes, body esteem, and adherence to hegemonic masculinity in early adolescence. Participants included 307 children (51% female, M age = 4.83 years, 87% White) who completed questionnaires at two time points, 5 years apart. The results indicated that early engagement with princess culture was not associated with later adherence to female gender stereotypes. However, princess engagement was associated with lower adherence to norms of hegemonic masculinity and higher body esteem. Socioeconomic status and gender moderated the results. Effect sizes were small to moderate. The changing nature of Disney princesses is discussed in the context of gender development across childhood.

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Researchers have begun to extensively examine pathological (or addictive-like) media use during adolescence and adulthood. However, few studies have examined precursors to these types of behavior (termed problematic media use) in early childhood, with even fewer examining predictors of this behavior over time. The present longitudinal study examined bidirectional associations between television (TV) content (educational, prosocial, and violence) and problematic media use over a 1-year period during early childhood. Participants included 443 children (M age at Wave 1 = 29.68 months) and their parents. Results revealed that early educational media was protective against developing problematic media use over time. However, early problematic media use was not predictive of future media content choices longitudinally. Additionally, problematic media use was moderately stable over time. Implications for parents and policymakers regarding the importance of early media content for later outcomes and consideration of media use trajectories are discussed.

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