With new funding for the National Health and Medical Research Council (NHMRC) to provide an evidence base for policy and practice reform, it is timely to revisit Australia's recent experiences with health services research and policy development.
We provide a broad review of the contribution of Australian health services research to the development of health policy over the past 20 years.
We conclude that three preconditions are necessary to influence policy:
political will;
sustained funding to encourage methodological rigour and build decisionmakers’ confidence; and
the development of sufficient capacity and skills.
Advertising research as it is currently practised in Canada is reviewed — the questions researchers are called in to answer, the different techniques employed, and the use made of results in testing the efficacy of advertising. The author outlines in detail what advertising researchers do in the areas of testing of advertising strategy and pretesting of executions, describes advances in the research art in the US, and analyzes trends in advertising research generally.
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