UVODKao osnovni cilj istraživanja pokušalo se utvrditi koja grupa faktora ima veći uticaj na strukturu potrošače prilikom izbora o kupovini. Osnovna pretpostavka odnosi se na prednost koja se daje internim faktorima kao psihološkim faktorima koji imaju veći uticaj na potrošače u odnosu na eksterne faktore.Potrošači se nalaze pod stalnim uticajima iz okruženja i reaguju na određene stimulanse, koje dobijaju iz okoline, ali reaguju na način koji je svojstven samoj njihovoj ličnosti. To znači da se osoba ponaša i prihvata određene uticaje na osnovu sopst-
Књижевнокри ичка ак ивнос Милана Кашанина, освећена ср ским ау о-рима XIX и рве оловине XX века, иницира у ље ромишљање њених жанровских и и олошких карак ерис ика. Теоријским расве љавањем и окушајем раз раничења морфолошких, с илско-језичких и нара ивних осо енос и можемо, аље, ући у омен риро е и ме о олошких роце ура кри ичке розе, као и оме а и исхо а саме кри ичке свес и Милана Кашанина.књижевна кри ика, есеј, есејис ичка кри ика, ерсоналис ичка кри ика, ау офикција, кашаниновски есеј.
Factor analysis of non-financial motivators will be presented through a statistical model whose goal is to group factors. Composing a statistical model implies grouping the factors that determine the contributions of qualitative preference to business efficiency of the whole company. Empirical material is obtained by surveying the target group, and the response pattern to clarify the management problem is factor analysis. The purpose of factor analysis is to rationalize the number of dependent variables of business efficiency in relation to qualitative and quantitative requirements within the surveyed target group. Considering the modern lifestyle, it is reasonable to assume that general dissatisfaction level is increasing every day. This includes professional orientation, working conditions, leisure time management and all levels of interpersonal relationships such as collegial, friendly, partner and family relationships. It is reasonable to assume that within business systems there is a space for recognizing this dimension and its careful analysis that respects the non-economic dimension of employees’ (dis) satisfaction and manages business efficiency in terms of non-economic factors. This paper aims to present thorough analysis of grouped factors that are basically non-financial; they represent a group of spiritual factors that contribute to a better internal climate of the company. All this leads to a prosperous company management that can represent and promote the company in public well.
Motivating employees in the company is a challenge for the management and the entire company structure. Motivation factors can be measurable, whether they are internal or external. Also, it is important to point out that internal psychological factors have a great impact on employees, sometimes more than the classic economic factors. New, assumed factors in this psychological insight relate to the application of spiritual techniques in the company that can have a motivating effect on employees in the company. This paper aims to show which types of profiles accept changes through a new set of spiritual factors, in order to increase business efficiency, and what are the reasons for their acceptance. Business efficiency is measured and expressed by the ratio of achieved results and investments required for their realization. The number of factors that determine business efficiency requires careful analysis and a scientific approach in taking into account quantitative factors, as well as their quantification and modeling the consequences of their level of presence in the business system. Expressing the contribution of qualitative factors to the business result is possible by using adequate statistical analysis, which refers to surveying respondents involved in business activities, quantifying their attitudes, and examining the rank correlation within the selected variables.
Business activity and the production portfolio of business systems are directed to the consumers’ requirements by marketing activities, therefore, there are situations in which these activities create and stimulate certain needs and requirements. Market creation is a complex activity that affects a large number of disciplines and synergistically creates satisfaction with the product and / or service, which, in a pandemic, is a special challenge for the creators of the product portfolio, especially for distribution channels. Distribution of products and / or services is a key factor of business success in the conditions of social distance and insufficiently developed technical - technological support for the transition to the virtual sphere of business and communication. A useful base of business activity includes adequate modeling of consumer profiles in order to adapt the marketing strategy to them, which ultimately provides guidelines for market positioning as a precondition for business efficiency. Creating consumer profiles requires a model analysis of habits, preferences, talents, personal and socio - psychological characteristics that allow the creation of similar groups, and thus the adaptation of marketing strategies in line with the created consumer profiles. The empirical basis of the proposed solutions enables a confidence in the modeled information, and thus reliability in their objectivness, which enables business flexibility conditioned by external stimuli, such as the COVID - 19, but it can also be used in other business conditions. The aim of the research is to establish a correlation and find answers on how to fit consumer profiles and their purchase under pandemic conditions. Consumer purchase depends on numerous factors, both internal and external, which are valid in regular conditions as well. Considering the current conditions, it is necessary to evaluate consumers’ behaviour during the purchase. Consumer profiling is not universal and cannot be generalized for the global market, especially if it is programmed for providers within a selected geographic unit. The research assumption is that different results would be obtained in another territorial unit and a different consumer typology would be profiled, but this assumption needs to be checked, which opens up the possibilities of new research projects. The research marked off another group of factors, known as factor II, which includes: marital status, number of children, respondent’s age, children’s age, ownership of a residential building and employment status. Consumers’ reaction to consumption is mostly within these factors. Data analysis and generation of management information that profiles consumers can be performed in other territorial units and in other time frames, and they are based on the knowledge of tools for data collection and processing, and then consulting service management - marketing adjustment of strategic commitments and business policy in accordance with the generated results.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.