Defines corporate image and looks at the expectations of the various stakeholders and the message which the image aims to convey to each one.Outlines the details of a study of 200 questionnaires covering the stakeholders perceptions in relation to corporate image and a target market in Singapore. Concludes that corporate image can have significant effects on perception and suggests further areas for research.
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractDoes intelligence alone explain our achievement at work or in life. Contrary to our belief that academic achievement matters very much in the success we have in working life, Chen, et al. (1998) have shown that close to 90 percent of success in leadership positions is attributable to Emotional Intelligence (EI). Considering that EI can be a potential determinant of our achievement in working life, this study aims to determine if there is any significant difference in the EI of local and foreign undergraduates studying in universities in Singapore. The "Emotional IQ Test" was administered to 100 undergraduates from various fields of studies from the National University of Singapore and Nanyang Technological University, of which 31 had a foreign education background. This study showed that foreign undergraduates have a higher EI score than those with a local education background. In addition, by examining the relationships between variables such as age, gender, year of study and EI, it was found that males have higher EI scores than females. The implication for managers is that staff should be evaluated on their own merits such as their EI rather than on academic results.
Aims to understand a group learning style so that teachers can best adapt their teaching style and materials to suit the students. Defines learning styles and briefly covers previous findings in this area. Looks at different types of thinking before covering how to assess learning styles using a questionnaire. Provides some implications for educators and looks at the design of assignments which can be tailored in different ways depending upon the findings.
Outlines the benefits of humour in the workplace. Briefly looks at the place of humour in advertising and the effect of it in areas such as attention, comprehension, persuasion and likeability. Discusses humour in the workplace and provides some suggestions for employers. Covers humour in training and concludes that modest investment in all these areas can bring benefits to the workplace.
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