Enhancing corporate image in organisations

Fatt, James Poon Teng; Wei, Meng; Yuen, Sze; Suan, Wee

doi:10.1108/01409170010782037

Cited by 36 publications

(15 citation statements)

References 2 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…CI is comprised of creating a positive corporate personality, marketing communications and channels as well as constant feedback from the target audience. Worcester (2009), Pina et al (2006), Meehan et al (2006), , Abratt, Mofokeng (2001), Teng Fatt et al (2000), Stuart (1997) and others emphasize the importance of creating and managing CI. These authors agree that CSR has positive impact on CI.…”

Section: The Concept Of CImentioning

confidence: 99%

“…Yeo, Youssef (2010), Abratt, Mofokeng (2001), Teng Fatt et al (2000) emphasize that CI is influenced by information provided by the company itself and other groups. CI is studied from two perspectives: company's and consumer's.…”

Section: The Concept Of CImentioning

confidence: 99%

“…Ailawadi et al (2011), Lindgreen, Swaen (2010), Lizarraga (2010), Erickson (2009), Akotia (2009), Ward, Lewandowska (2006), , van der Heyden, van der Rijt (2004), Chattananon (2003), Hoeffler, Keller (2002), Teng Fatt et al (2000) state that company which cares about well being of society, environmental protection is seen favorably in comparison with a company which does not. Lizarraga (2010) notes that an increasing number of companies strive to express their CSR in order to improve their CI.…”

Section: Expression Of Csr In Constituting CImentioning

confidence: 99%

“…It is extremely important to emphasize that CSR is becoming more and more important in emerging markets. Teng Fatt et al (2000) note that consumer expectations and requirements have increased: consumers expect a company to be a citizen and a part of local community. 86% of consumers believe that CSR is as important as other business' everyday operations, 2/3 of consumers think that companies should support various societal and causal initiatives (Edelman, 2010).…”

Section: Expression Of Csr In Constituting CImentioning

confidence: 99%

“…Due to the fact that social responsibility is becoming more popular on global scale, CSR is seen as crucial in creating attractive corporate image (CI), providing competitive advantage and differentiation, leading to business success emphasizing actuality of the chosen topic. Ailawadi et al (2011), Green, Peloza (2011), Lindgreen, Swaen (2010), Banyte, Brazioniene, Gadeikiene (2010), Yeo, Youssef (2010), Lizarraga (2010), Spitzeck (2009), Malmelin, Hakala (2009), Herstein, Mitki, Jaffe (2008), , , Sciulli, Bebko (2005), , van der Heyden, van der Rijt (2004), Abratt, Mofokeng (2001), Moir (2001), Teng Fatt et al (2000), van Heerden, Puth (1995, and others agree that CSR is an important factor constituting CI. It is crucial to emphasize that a lack of theoretical and empirical researches on causality between CSR and CI provide the scientific problem examined in this article.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Corporate Social Responsibility in Forming Corporate Image

Virvilaitė

Daubaraite

2011

View full text Add to dashboard Cite

This article analyses the impact corporate social responsibility has on corporate image, basing the findings theoretically and empirically. The first part of this article focuses on a theoretical concept of corporate social responsibility. The authors analyze different definitions of corporate social responsibility, review chronological development of this concept and reveal similarities between different definitions. Positive and negative positions towards corporate social responsibility are presented and compared. The second part of this article reveals the theoretical concept of corporate image and the constituting factors. After discussing different definitions of corporate image, concluding remarks are made. The authors of this article discuss the topicality of corporate image management subsequently and name the factors that form corporate image, laying out the basis to manage particular factors. The first two parts of this paper provide a theoretical basis for further discussion. The third part of this article outlines insights for causality between corporate social responsibility and corporate image as well as links between the two. Concluding the reviewed literature and the newest empirical data, it is noted that corporate social responsibility has positive impact on corporate image. Positive impact can be seen through various phenomena: positive consumer attitude, positive word of mouth, etc. Theoretical studies lay the basis for creating a structural model of corporate social responsibility impact on corporate image, which presents the impact corporate social responsibility has on corporate image. In addition to previously discussed theoretical concepts, three factors forming corporate image (corporate marketing communications, corporate social responsibility and consumer demographic characteristics) are detailed. Structural model is based on LeBlanc (1995), van Riel, Balmer (1997) and Chattananon, Lawley (2007) models. Newly proposed structural model links earlier models into one single system. The new structural model is thoroughly examined using empirical research and the importance of each constituting factor is defined. The results of the empirical research reveals that corporate social responsibility has positive impact on corporate image though it is not the most important factor. Surprisingly none of demographic characteristics determines consumer attitude towards corporate image. The results of empirical research and literature studies allow to draw the conclusions and raise proposals.

show abstract