The authors describe the process by which one counseling center developed a series of self‐help brochures. In addition to the intended service benefits to students, the brochures present a positive image of the counseling center to numerous campus constituencies. Costs, benefits, and strategies for marketing the brochures are also discussed.
The present case report examines the potential advantages of incorporating cue-controlled relaxation within a systematic desensitization paradigm to develop a self-control skill for anxiety reduction. The procedural steps involved in incorporating the two techniques are outlined, and case history material is presented which illustrates the successful application of the combined technique.
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