Megati Water Park adalah salah satu lokasi wisata yang berada di Cikarang. Destinasi wisata ini menawarkan berbagai kenikmatan dalam bermain air, seperti mandi busa di kolam atau ombak buatan. Namun untuk menarik wisatawan agar bersedia berkunjung diperlukan strategi komunikasi pemasaran yang tepat. Terutama setelah pandemi Covid-19. Penelitian ini bertujuan untuk menganalisis manajemen komunikasi pemasaran pariwisata “Megati Water Park” dalam meningkatkan kunjungan wisatawan. Penelitian ini menggunakan metode kualitatif. Teknik pengambilan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian ini menemukan bahwa Megati Water Park juga menggunakan Instagram untuk menarik wisatawan pasca pandemi. Hal ini untuk menunjukkan lokasi wisata tersebut sudah aman dikunjungi. Namun di sisi lain terdapat komplain dari pengunjung, sehingga diperlukan strategi yang tepat untuk melakukan komunikasi pemasaran pariwisata.
Culinary, with various types of food and various menus, is now rife in the midst of society, especially during the current pandemic. It is added with the implementation of The Community Activities Restrictions Enforcement (CARE) by the government to limit the physical interaction between people and groups in an effort to reduce the transmission of COVID-19. With this implementation, the activities of people going out of the house are decreasing. This is what fosters public interest in buying food online. Companies that run online applications currently provide many attractive promos to attract the attention of consumers using their services. Marketing strategies and brands that exist in food trends businesses are diverse, in the current pandemic, there are many creative ideas for entrepreneurs to work with online culinary application service companies whose aim is to make it easier for consumers to buy food online. People who use this marketing and branding strategy also find it helpful because they don't need to leave the house to buy food, by using an application on their gadget the food will be delivered by an online motorcycle taxi driver (Ojol). Still because of the pandemic, many workers got laid off so many of them switch to opening a business, and most of the business they do is to open a contemporary culinary business. From the many culinary businesses that have sprung up, it also indirectly fosters the interest of entrepreneurs to open culinary businesses. The research method in this study used a qualitative descriptive with reference to the theory of Hierarchy Effect Models using the AIDA model as a stage of assistance in marketing targets to consumers. The source of the research data above was taken by using primary data (interviews and documentation). While the purpose of this study was to analyze the effect of the "Digital Branding" Strategy on food trends businesses in order to foster creativity and interest of Entrepreneurs in opening a culinary business or business opportunity, especially during the pandemic.
The main objective of this study is to propose a conceptual model to assess whether persuasive messages can lead to acceptance in the form of information provided by Instagram social media opinion leaders, and, also, the extent to which messages on products and services affect brand image recommended by celebrity endorsement. Communication helps managers to do their jobs and responsibilities. Communication serves as the basis for planning. Celebrity endorsement are used as a common corporate communication strategy to build brand image. Advertisers believe that the use of celebrity endorsement affects advertising effectiveness as well as on purchase intention and repurchase. The study used a quantitative approach using 241 samples from clothing consumers using multiple linear regression processed with SPSS 25. The results of this study found that there was a significant and positive influence of celebrity endorsement on clothing companies brand image. Celebrity endorsement play an important role in improving clothing companies brand image with the endorsement method carried out by celebrity endorsement proven to be able to give a positive impression on the brand image in the eyes of consumers, especially on social media Instagram.
The case of covering the Virgin Mary statue using a tarpaulin is one of the viral cases related to religious issues. The case involved an Islamic mass organization in Kulon Progo Yogyakarta and the owner of the Sasana Adhi Rasa prayer house, ST Yacobus. Some of the posts about the case use the hashtag #patungbundamaria. Hashtags, which intended originally to promote sculpture products, suddenly used to increase the reach of spreading issues. This is as an effort to carry out propaganda that has the potential to bring up a discourse of intolerance. This study aims to determine the form of multimodal discourse from the case of the closing of the Bunda Maria statue in Kulon Progo, as well as the propaganda formed. This research method uses a qualitative approach with a constructivist paradigm. The analysis technique is through multimodal discourse analysis. Researchers look at the use of multimodal text to build propaganda messages with the addition of hashtag modes. The results of this study indicate that the emergence of the issue of the Virgin Mary statue by using hashtags begins in the form of gray propaganda. This is because the data to raise this issue is still not valid due to pursuing posting speed. However, from the process of developing issues on social media, the message shift to white propaganda. In addition, netizens on Instagram have a concern in rejecting intolerance. They seek to suppress the emergence of intolerant discourse by providing comments that encourage tolerance between religious communities.
The purpose of the research is to determine the role of corporate communication strategy in the process of repositioning the business of PT. Garuda Indonesia, Tbk in achieving a Five Star Airline (2015-2018. The research method in this study was a descriptive study with a qualitative approach. The sampling technique in this study using purposive sampling technique. The results showed that corporate communication has significantly speed up and strengthen the repositioning of Garuda. There are 7 areas to be repositioned as follows: the vision and mission of Garuda, Garuda business positions, HR Garuda, Image / image of Garuda, Garuda investment, IT Garuda, Garuda and the Organization of the Garuda. Communication), however PR function still perform the function of public relations. As for external communications related to consumers and stakeholders and business associates, Garuda involving business marketing unit. Garuda Indonesia Corporate Communication Division has chosen Direct formats messages through activities, face to face with consumen well in the event of travel fair, gathering family and funwalk and Focus Group Discussion with the members of the media, while indirect with engine development information as communication channels based on technology from the company. P.T Garuda Indonesia Tbk within its organization does not own a Public Relation section as a center / central establishment and the flow of communication activities within the organization, however all is managed by the Public Relations Division (Company Corporate
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