The current COVID-19 crisis can provide a window of opportunity for promoting sustainability transitions across the globe, but this goal can only be achieved with deliberate planning and carefully designed strategic communication in the public sphere. This policy brief outlines a three-part narrative that discursively connects the COVID-19 pandemic with its potential to facilitate sustainability transitions. We seek to make clear the connection between the coronavirus outbreak and unsustainable behavior, to explain that continuing unsustainable behavior could cause further crises of a similarly debilitating scale, and to frame the current lockdown and standstill as a timely occasion to change direction and to prevent future crises. The policy brief concludes by adapting organizational crisis communication strategies to the current situation and answering questions of how, when, by whom, and at whom communication should take place.
This study analyzes and compares party ads that were broadcast on television during the 2009 European Election campaign in France, Germany, Sweden and the UK. Even though electoral TV ads have never reached the same importance in European countries as in the US, such ads are to be regarded as an expression of the specific political culture of a country and therefore have relevance beyond election campaigns. An international comparison of ads produced for the same event is particularly suited to revealing similarities across cultures as well as national idiosyncrasies. Additionally, the present study demonstrates a methodological approach that defines a ‘sequence’ as the unit of analysis instead of the whole spot, and thus it is different from previous research on electoral advertising.
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