2020
DOI: 10.1080/15487733.2020.1766318
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COVID-19 as a window of opportunity for sustainability transitions? Narratives and communication strategies beyond the pandemic

Abstract: The current COVID-19 crisis can provide a window of opportunity for promoting sustainability transitions across the globe, but this goal can only be achieved with deliberate planning and carefully designed strategic communication in the public sphere. This policy brief outlines a three-part narrative that discursively connects the COVID-19 pandemic with its potential to facilitate sustainability transitions. We seek to make clear the connection between the coronavirus outbreak and unsustainable behavior, to ex… Show more

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Cited by 57 publications
(54 citation statements)
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“…A closer analysis of COVID-19 pandemic instantly lays bare that the post-pandemic scenario is open and will be phenomenally based on both global and local decisions reached in the crucible of the fight against the virus itself [8]. These decisions will, either push the world to ''seize the opportunity'' presented by COVID-19, or drift the world further away from achieving the aspirational SDGs [8,25,46,61,70,[74][75][76].…”
Section: Covid-19mentioning
confidence: 99%
“…A closer analysis of COVID-19 pandemic instantly lays bare that the post-pandemic scenario is open and will be phenomenally based on both global and local decisions reached in the crucible of the fight against the virus itself [8]. These decisions will, either push the world to ''seize the opportunity'' presented by COVID-19, or drift the world further away from achieving the aspirational SDGs [8,25,46,61,70,[74][75][76].…”
Section: Covid-19mentioning
confidence: 99%
“…In favor of the most optimistic views, COVID-19 has debunked the myth that current forms of production and consumption are the only options. To take this window of opportunity it is necessary "to reflect upon which aspects of the 'old normal' should be retained and where it is time to create a more sustainable 'new normal'" [19] (p. 63). This will require planning, increase current and future willingness to do the necessary behavioral changes, and a clear strategic of communication [15].…”
Section: Literature Review 31 Post-pandemic Scenarios As An Opportumentioning
confidence: 99%
“…However, these opportunities depend on short and medium-term decisions that may potentially push actions to consolidates the benefits. What is clear is that the post-pandemic scenario is open, and depending on decisions at a global and local level, the world could either take the opportunities presented by the crisis or get further away from achieving the SDGs [11,[17][18][19]27].…”
Section: Literature Review 31 Post-pandemic Scenarios As An Opportumentioning
confidence: 99%
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“…In recent months, there has been a growing discussion of whether or not COVID-19 will support new sustainability transitions (Cohen 2020;Bodenheimer and Leidenberger 2020;Goffman 2020). As Cohen (2020) writes, COVID-19, "is simultaneously a public health emergency and a real-time experiment in downsizing the economy."…”
Section: Introductionmentioning
confidence: 99%