Objective: This paper aims to look at the impact of arts-based knowledge translation (ABKT) methods in raising awareness among nursing students and the public about the sex differences and behavioral and psychological symptoms of dementia (BPSD), implemented through a creative new media arts-exhibit at Toronto Rehabilitation Institute.Methods: Through surveys, interviews, and pre- and post-exhibit questionnaires, this project evaluated the use and efficacy of multi-modal media in translating data from a study on the BPSD. The research team categorized and conceptualized artwork and narratives based on data collected from previous phases; no confidential or identifying information related to study participants were used or displayed in the final exhibit.Results: The use of photographs, paintings, abstract data visualizations, augmented reality and virtual reality had various levels of effectiveness in engaging nursing students and the public on the topic of dementia. 360º videos, photographs, and paintings provided the highest level of engagement and discussion among nursing students. The majority of the students reported a better understanding and empathy towards people living with dementia after the viewing of the exhibit and all students perceived the exhibit as an effective method in portraying dementia experience and contributed to their overall understanding of the BPSD.Conclusions: This knowledge mobilization project overall provided a more informed perspective on BPSD among nursing students and the public, and effectively sparked discussion among viewers. The exhibit was able to raise awareness for dementia, its symptoms, and experiences of patients living with dementia. For the scholarly community, our project presents new ways to mobilize knowledge among a broad audience and demonstrates unique, innovative, and engaging forms of ABKT.
Social media platforms have become the new centre of attention in business-to-consumer (B2C) communication. These interactions provide a rich source of information for businesses in terms of their customers’ preferences, backgrounds and behaviour. We introduce a multi-disciplinary theoretical and methodological framework based on studies in marketing, communication and computer-mediated communication, which aims to inform marketing professionals and academic researchers on how social media can facilitate B2C engagement.
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