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This paper explores the role of local entrepreneurs in the branding of Kinmen (Quemoy) Island, Taiwan as a battlefield tourism destination. Kinmen's identity as a former battlefield presents both challenges and opportunities in positioning and branding it as a tourist destination. It is argued that a tourist destination is not a static entity, but is 'fluid and created through performance'. Therefore, the Kinmen Brand is a result of both top-down 'imagineering' efforts by the state and bottom-up initiatives by local entrepreneurs, who are seen here as performing their identities. Locally produced tourism products and their symbolic meanings will be discussed to highlight entrepreneurs' creative contributions to the island's battlefield tourism landscape. In all, it is believed that planners' identification of Kinmen has to be substantiated by locals' self-recognition with the island's identity so as to sustain any branding effort. Conversely, the emerging market of tourists from the People's Republic of China (PRC) will require increased sensitivity to a different audience. While the brand for the domestic market often alludes to patriotism and nationhood arising from the war, such messages might need to be toned down for the PRC market. Résumé: Au sujet de Kaoliang, de balles et de couteaux: entrepreneurs locaux et l'entreprise du tourisme de champs de batailleà Kinmen (Quemoy), TaiwanCet article explore le rôle des entrepreneurs locaux dans la création de la marque Kinmen (Quemoy)à Taiwan en tant que destination touristique de champ de bataille. L'identité de Kinmen comme ancien champ de bataille présente des difficultés mais aussi des opportunités pour mettre en place et créer sa marque comme destination touristique. On avance l'argument qu'une destination touristique n'est pas une entité statique mais est « fluide et créée par des actions » (Crang et Coleman 2002 :1). La marque Kinmen est donc le résultatà la fois des efforts de construction imaginaire d'en haut de l'état et des initiatives du bas des entrepreneurs locaux qui, d'après l'auteur, y ont investi leurs identités. On examine comment la création locale de produits de tourisme illumine la contribution imaginative des entrepreneurs locaux au paysage touristique de cetteîle. Les habitants de l'île doivent pouvoir reconnaitre l'identité de Kinmen que les planificateurs fabriquent pour soutenir tout effort de création de marque. En même temps, l'ouverture du marché en provenance de la République Populaire de Chine exigera une sensibilité accrue envers un public différent. Le ton des messages pour le public domestique de patriotisme et de construction de la nation issus de la guerre devra sans douteêtre radouci pour le marché de la République Populaire de Chine. Mots-clés: Tourisme de champ de bataille, entrepreneurs locaux, pratiques significatives, identité paysagère, Taiwan de l'après guerre froide, Kinmen (Quemoy) Zusammenfassung: Von Kaoliang, Kugeln und Messern:Örtliche Geschäftsleute und das Unternehmen Schlachtfeldtourismus in Kinmen (Quemoy), Tai...

, J.J. (2013) 'Borders on the move : cross-strait tourists' material moments on`the other side' in the midst of rapprochement between China and Taiwan. ', Geoforum., Further information on publisher's website:http://dx.doi.org/10.1016/j.geoforum.2013.04.014Publisher's copyright statement: NOTICE: this is the author's version of a work that was accepted for publication in Geoforum. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reected in this document. Changes may have been made to this work since it was submitted for publication. A denitive version was subsequently published in Geoforum, 48, 2013Geoforum, 48, , 10.1016Geoforum, 48, /j.geoforum.2013 Additional information: Use policyThe full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. AbstractThis paper forms part of an endeavour to elicit the cultural-geo-politics of rapprochement tourism between China and Taiwan from a grounded approach. It seeks to examine cross-strait tourists' travel experiences on 'the other side' through the lens of 'border', 'materiality' and 'identity' in an attempt to move beyond the often state-centric analyses of cross-strait ties. Discussion shows that travel documents that are close to the personal or those that are part and parcel of a touring experience are far from inert; they participate in the social and political lives of their owners, feature in bordering practices between the Chinese and the Taiwanese, and are often platforms through which identities are performed. Importantly too, as the various travel narratives reveal, the ubiquitous border certainly does not exist only in its physical form; imagined and perceived social borders are equally potent in (re)shaping cross-strait relations. A study that captures the often neglected field of comparative tourists' travel experiences is timely in the advent of a warming relationship between China and Taiwan and the unprecedented increase in tourism exchanges that ensues.