Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This paper reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification. 

The main purpose of the data book is to compile, in one central document, a comprehensive set of data about power technologies from diverse sources. The need for policy makers and analysts to be well-informed about power technologies suggests the need for a publication that includes a diverse, yet focused, set of data about power technologies. New for this fourth edition of the PTEDB is Chapter 13, which features Geographic Information System (GIS) maps. One set of maps shows the natural resource (biomass, geothermal, solar, and wind) overlaid with the national transmission grid and the major electricity load centers. The other set of maps shows the current installed capacity (biomass, geothermal, concentrating solar power, and wind), as well as a bar chart indicating the historic trend of generating capacity for the state.

This paper presents the results of energy market analysis sponsored by the Department of Energy's (DOE) Weatherization and Intergovernmental Program (WIP) within the Office of Energy Efficiency and Renewable Energy (EERE). The analysis was conducted by a team of DOE laboratory experts from the National Renewable Energy Laboratory (NREL), Oak Ridge National Laboratory (ORNL), and Pacific Northwest National Laboratory (PNNL), with additional input from Lawrence Berkeley National Laboratory (LBNL). The analysis was structured to identify those markets and niches where government can create the biggest impact by informing management decisions in the private and public sectors. The analysis identifies those markets and niches where opportunities exist for increasing energy efficiency and renewable energy use.

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Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. In the United States, green power marketers have been active for several years but the market is young and experience is still rather limited. We have undertaken a review of green power marketing activity in other countries to gain additional perspective on consumer demand and to discern key factors or policies that affect the development of green power markets. Specifically, we explore which particular product designs, market structures, incentive programs, marketing strategies, or other factors lead to more robust green power markets. The objective is to determine what lessons can be gleaned from other markets and applied to green power markets in the United States.