RESUMO
ABSTRACTThis study aim to evaluate the perceptions of students from technical courses in Business Administration relating to their understanding of what configures as a Marketing activity. The theoretical framework includes marketing concepts, a marketing mix formed by the 4 Ps (product, price, place and promotion) and marketing education. Our sample is formed by 476 students of a Technical Course in Business Administration from different campus of the Federal Institute of Espírito Santo, located in Brazil. The results show that all variables that belong to the 4 Ps were understood by the students as marketing activities. Moreover, using factor analysis, we found that seven factors are representative of marketing activities: Product
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