The issue of disinvesting and the exiting of a company from a business regardless of their performance is of a critical importance for its further activities. The attention of researchers is more focused on the buyer's side of the story than the seller since the acquisition implies a growth that is equated with success, and sales are usually perceived as a failure without noticing the potential positive consequences for the seller. Exiting the core business by implementing a repositioning strategy can bring a significant strategic change for the enterprise, as well as being a continuation for the enterprise as well as for the entrepreneur of the previous successful business. By presenting a case study this paper analyses the possible causes and questions the justification for the implementation of the repositioning strategy in three selected Croatian companies (Adris Group d.d., Lura Group d.o.o. and Jolly Jbs d.o.o.) that through the process of mergers and acquisitions appear in the role of sellers, and by doing that they exited their core business that helped them gain a high level of customer recognition and business reputation among competitors and associates. The analysis provides insight into a seldom-analyzed application of the repositioning strategy of Croatian companies and it contributes to a better understanding of disinvestment and the impact of the repositioning strategy on the company's performance.
The impact of the crisis on the change and the characteristics of personal consumption in the Republic of Croatia is a subject of numerous studies. The emergence of the crisis is perceived as an
The largest part of the EU budget revenue, about 69%, comes from payments based on national income and expressed through the gross national income, making this indicator one of the most important macroeconomic indicators, and it is therefore important to ensure that it is equally measured together with other important economic indicators in all member countries. A major challenge for national statistical institutes is to link international and national requirements for data delivery, an issue additionally complicated by the fact that macro-level indicators aimed at implementing EU policies do not necessarily help decision making at national and local levels. In order to meet the requirements for the comparability of data, the Republic of Croatia must apply the same research methodology applied by the European Statistical System, while considering that the official Statistics of the Republic of Croatia even before the accession to the European Union had to initiate the necessary coordination and alignment with the European Statistical System methodologies and is still evaluating its conformity and adapting to the European system. Through the review of literature and available statistical reports this paper concludes that for the successful financing and thus the functioning of the European Union, it is important to further and continuously align the gross national income within the national macroeconomic statistics of the member states and the European Statistical System.
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