International strategy of the 500 largest firms in Latin America: an analysis from its mission and vision Abstract A mission and vision well designed are important for the business strategy. In addition, the Latin American firms are a relevant topic, but sub-studied in literature about international business. Thus, the main aim of this paper is identify the presence of international strategy (IS) in the strategic approaches of the 500 largest firms from Latin America. For this purpose, a qualitative technique of content analysis was carried out in official web pages of these firms. Several keywords were analyzed to locate the presence or absence of the IS. These words are: multinational, global, international, internationalization, world, worldwide, among others. With this, 375 firms were identified that mention the IE either its mission, vision or both. Likewise, this sample was subdivided in private firms (338) and state firms (37). The results indicate that the studied firms do not consider mostly the IE in the mission and vision. Another important finding is that companies consider the IS mostly in their vision. In adittion, another important finding is the increased presence of inclusion of IS in the vision of state companies (64.86%) above their private peers.
The aim of this chapter is to describe how the MNCs can contribute to alleviate poverty and improve the well-being of the workers and communities, focused in two issues: job creation and CSR practices. For this purpose, the authors analyzed the case of the Mexican MNC FEMSA in Latin America. The results show that FEMSA plays an important role in job creation, with around 250,000 direct jobs in 2015 being created with Mexico and Brazil the most benefitiated with around the 84% of the jobs. In the case of CSR, 40 programs were identified under three main headings: “our people”, “our community” and “our planet”. Most of the programs are focused in “our community” (25) and the major receiver is Mexico with the 31 programs, the results of these programs show some benefits in the level of life and well-being of the people that has used these.
The aim of this chapter is to describe how the MNCs can contribute to alleviate poverty and improve the well-being of the workers and communities, focused in two issues: job creation and CSR practices. For this purpose, the authors analyzed the case of the Mexican MNC FEMSA in Latin America. The results show that FEMSA plays an important role in job creation, with around 250,000 direct jobs in 2015 being created with Mexico and Brazil the most benefitiated with around the 84% of the jobs. In the case of CSR, 40 programs were identified under three main headings: “our people”, “our community” and “our planet”. Most of the programs are focused in “our community” (25) and the major receiver is Mexico with the 31 programs, the results of these programs show some benefits in the level of life and well-being of the people that has used these.
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