International strategy of the 500 largest firms in Latin America: an analysis from its mission and vision

Abstract

International strategy of the 500 largest firms in Latin America: an analysis from its mission and vision Abstract A mission and vision well designed are important for the business strategy. In addition, the Latin American firms are a relevant topic, but sub-studied in literature about international business. Thus, the main aim of this paper is identify the presence of international strategy (IS) in the strategic approaches of the 500 largest firms from Latin America. For this purpose, a qualitative technique of content analysis was carried out in official web pages of these firms. Several keywords were analyzed to locate the presence or absence of the IS. These words are: multinational, global, international, internationalization, world, worldwide, among others. With this, 375 firms were identified that mention the IE either its mission, vision or both. Likewise, this sample was subdivided in private firms (338) and state firms (37). The results indicate that the studied firms do not consider mostly the IE in the mission and vision. Another important finding is that companies consider the IS mostly in their vision. In adittion, another important finding is the increased presence of inclusion of IS in the vision of state companies (64.86%) above their private peers.

Misión, Visión y Apropiación de Valor: Un Análisis de Correlaciones

“…In that order of ideas, the study claimed the definitions established over time by various authors on the topic associated with the strategic framework. We achieved this target by specifying the structure and content that both the mission and the vision must contain and that, according to the literature, could have a positive impact on the development and strategic fulfillment of a company (Alegre et al, 2018;Berbegal-Mirabent et al, 2021;Bowen, 2018;Brătianu and Bălănescu, 2008;López-Morales and Ortega-Ridaura, 2016). From the theoretical point of view, it was possible to identify several things.…”

“…Previous studies have pointed out the relevance of a well-structured public presentation of the mission and vision as an essential part of the strategic framework of any company (Berbegal-Mirabent et al, 2021;Fitzsimmons et al, 2022;e.g., Bratianu and Balanescu, 2008;López-Morales and Ortega-Ridaura, 2016). Some authors go so far as to suggest that mission and vision are every company's first boss and leader.…”

Visions, Missions and Strategies of selected International Forest Research Organizations

“…Other authors claim that the main difference between these two concepts are the temporality and the order of application. Notwithstanding, to ensure the success and the survival of an organization, they should «contribute to positive societal-level impact» (Moore et al, 2011: 22) and be consistent with each other (López-Morales & Ortega-Ridauro, 2016).…”