Purpose. Development of a methodological approach to the assessment of the enterprise innovation strategy and its modeling. Methodology. During the research, we used general and special methods: systematization for generalization of theoretical bases, comparative analysis and synthesis in order to clarify concepts, formal-logistical for the formation of a methodological approach, graphic-analytical method for visual presentation of research results; empirical research for the study of innovation potential, simulation and multiple regression modeling for the formation of strategic guidelines. Findings. The methodical approach of assessment of the enterprises innovative potential was grounded and the initiative model of choosing the strategy of enterprises was created, which allows analyzing quantitative indicators of structural elements of potential, assessing the level of development of each component. In the course of the research a methodical approach to assessing the intellectual potential of industrial enterprises has been developed. Originality. In contrast to the existing ones, this methodological approach provides: a comprehensive assessment of the innovation potential of industrial enterprises; econometric models for determining the components of the innovation potential of enterprises; the model of innovation strategy selection, which is an informational and analytical tool for working out the variants of strategies and development orients. It is proved that the implementation of the developed methodological approach will allow adopting an effective innovative strategy of enterprise development taking into account financial and economic narratives. Practical value. The results of the research can be used by practitioners, scientists, government officials (the Ministry of Economic Development and its structural divisions, local self-government bodies in the field of economics) for the development and implementation of innovation strategies, as well as for the development of managerial decisions in the field of innovation, increasing the value added, capitalization and level of competitiveness.
The paper attempts to expose the most favourable conditions for domestic enterprises to be to competitive in manufacturing and selling of competitive goods and products and thus have prospects for further effective development. The study provides insights into the economic nature of enterprise financial management basics as well as explores the processes of financial and economic activities to reveal the key indicators dynamics for production and sales, product supply patterns, to measure the effects from external and internal factors of change over a certain period, to identify the reasons for change and justify the enterprise development trends, together with building pathways to boost the enterprise performance. A thorough study on the roots of investment, investment activity, investment attractiveness and the factors that affect the stability of enterprise business development and investment activity enhancement have been conducted. The findings also present the results of an in-depth study on the investment climate specifics and impact factors that shape the investment climate in Ukraine. The analysis of investment attractiveness of the national businesses and the factors affecting alternative investment projects have been performed. Based on the research results, the paper offers a generalized investment solutions framework as well as suggests the criteria that facilitate effective investment decision making. In this study, financial analysis is viewed as a critical element within the overall crisis management system to ensure investment efficiency and identify enterprise development trends as well as the reasons for change and to be able to justify the enterprise further development prospects. The conclusions provide recommendations for making effective investment decisions.
CHALLENGES AND PATHWAYS TO IMPROVE COMPANY'S FINANCIAL MANAGEMENT BY RISK MINIMIZATIONThis paper seeks to explore the essence of financial activity and its principal objectives in the process of business functioning as well as the effects from changes in the capacity and structure of the company's equity and attracted capital. The study provides insights on the impact of financial management practices on the overall company performance and payment of financial liabilities to the government or other business entities along with identifying the key problems and barriers hindering successful development of modern enterprises. The nature of financial risk arising in the process of financial activities or financial transactions has been revealed. It is argued that the given classification of financial risks (systematic (market) / unsystematic (specific) risks) enables to take timely and relevant risk elimination or risk reduction measures, in particular, deploy risk mitigation methods to those risks which cannot be avoided. The purpose of financial risk management is to minimize financial loss. The paper offers an overview of the factors that negatively affect a company's financial performance and discusses the types of risks that inhibit company's good performance and further growth. The study findings suggest the priority areas in financial risk management and discuss the risk management strategies by disclosing the types of company financial stabilization mechanisms (operational, tactical and strategic), along with presenting the methods for financial risk minimization as well as a financial toolkit to enhance the company's risk management policies to prevent possible negative implications. Олена В. Ареф'єваЖешівський політехнічний університет імені І. Лукасевича, Польща Ірина М. Мягких Київський національний університет технологій та дизайну, Україна Антоніна М. Ящук Національний авіаційний університет, м. Київ, Україна ПРОБЛЕМИ ТА ШЛЯХИ УДОСКОНАЛЕННЯ УПРАВЛІННЯ ФІНАНСОВОЮ ДІЯЛЬНІСТЮ ПІДПРИЄМСТВА ШЛЯХОМ МІНІМІЗАЦІЇ РИЗИКІВ У статті досліджено сутність та основні завдання фінансової діяльності в процесі здійснення підприємством підприємницької діяльності, а також залежність фінансових результатів від зміни обсягу і складу власного та залученого капіталів підприємства. Розкрито вплив фінансової діяльності на розвиток підприємства, виконання фінансових зобов'язань перед державою та іншими суб'єктами господарювання. Виявлено ключові проблеми та фактори, що впливають на розвиток сучасних підприємств. Розглянуто сутність фінансового ризику, який виникає в процесі фінансової діяльності або виконання фінансових угод. Класифікація видів фінансових ризиків (систематичний (ринковий),
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