The paper investigates the inherent features of motivational culture's establishment and development at enterprises in modern economic conditions. The study traces the pressing problems of motivation of the team's work, establishes their impact on the efficiency of the enterprise's functioning. The relevance of the research is determined by the fact that the issues of motivation and team development in modern scientific research are considered in sufficient detail but the problem of motivation for personnel development, which is one of the components of the establishment of motivational culture and a prerequisite for development, cannot be considered fully solved. That is why the development of motivational culture in enterprises is an extremely necessary scientific and practical task that requires a modern solution. The purpose of this study is to consider the features of the establishment of motivational culture at enterprises in modern economic conditions by analysing the international scientific practice of team management, as well as improving motivational methods of team professional development in a modern enterprise. The main method of research was the analysis of documentation, namely monographs, statistical data, scientific papers, and textbooks. Using the method of analysis, the paper processed and systematised the features of the establishment and development of motivational culture at enterprises in modern economic conditions. The study covers and summarises the current motivational methods, considers the systematic diagnosis of the state of motivational culture at the enterprise. The conceptual foundations of the establishment and development of motivational culture, a model of the motivational system of enterprise management in modern economic conditions are proposed. The tasks set in the study and the results of their solution form the methodological and scientific-practical basis for improving the incentive system for professional development of personnel based on the development of effective methods of motivational culture. The developed recommendations are of interest to modern enterprises in current economic conditions and the country's economy as a whole and provide an opportunity to certify the prospects for further research work in this area
The object of research is the purchasing behavior of consumers of cultural products. The aim of the study is to determine the model of consumer decision-making about the purchase of cultural products, taking into account the emotional component under the conditions of development of information and communication technologies. It has been established that macroeconomic factors in the formation of marketing of cultural industries are characterized by a number of features, among which the development of information and communication technologies is key. Making a consumer decision regarding a cultural product depends on its economic and cultural values but is determined by its emotional value. The proposed model of influence of emotional value makes it possible to determine the likelihood of a positive consumer decision in relation to a particular cultural product or brand. Evaluation of the impact of the spread of information and communication technologies on the consumption of cultural products proved the existence of a link between the number of Internet subscribers and household spending on culture and recreation. However, most cultural products consumed via the Internet or television are free or obtained free of charge from unofficial sources (the so-called "pirated" content). It was found that half of consumers do not attend cultural events at all due to lack of funds, time, or remoteness of the event. At the same time, the main channels and sources of information of consumers of cultural products are the Internet and television. It has been established that emotional marketing realizes itself as fully as possible through a loop-like model of bringing commercially important information to the final consumer of cultural products. In this process, digital marketing technologies, especially digital platforms, play a key role as a tool. The practical significance is in the possibilities of applying the data obtained in the process of developing marketing programs for subjects of cultural industries.
Conceptual foundations of organizational and economic support for the development of enterprises in the hospitality industry have been developed, taking into account the level of use of information and communication technologies. It has been determined that the main results of the influence of information technologies on the hospitality industry are the optimization of business processes, as well as the transformation of the target consumer of hospitality services. The types of information and communication technologies are systematized depending on the direction of the business processes of the cycle of providing hospitality services. It has been substantiated that through the active use of information and communication technologies, hospitality industry enterprises satisfy the needs of customers in full in accordance with modern requirements. The relationship was established between the results of assessing the level of organizational and economic support for the development of information and communication technologies and the strategic choice of enterprises in the hospitality industry. Three types of strategies are identified – information expansion, improvement, retention and further development – depending on the low, medium and high level of development of information and communication technologies, respectively. The directions of increasing the level of development of information and communication technologies of the hospitality industry at different levels are proposed. The developed theoretical and methodological provisions can be useful in the formation of the concept of strategic development of the hospitality industry. The use of the proposed toolkit reflects the results, both quantitatively (increasing demand for hospitality services, improving financial performance, etc.) and in a qualitative form (improving the quality of service, creating a positive image, etc.).
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