The availability of digital technologies for a wide variety of companies opens up fundamentally new opportunities for the collection and analysis of information about markets and consumers, the implementation of marketing communications with customers and the formation of brand awareness. Digital marketing provides interaction with customers and business partners using digital information and communication technologies and electronic means. The purpose of the research is to study the features of digital marketing in the sphere of promotion of organic products based on the investigation of the experience of European Union’s countries. Design/Methodology/Approach: economic and statistical analysis and comparison; economic and mathematical method; formalization; analysis and synthesis; historical and logical methods; generalization. As a result of the study, it has been established that the development of digital marketing in the sphere of promoting organic products is in its infancy. It depends on the structure of producers, which is formed according to the principle of family farms or small farm enterprises with no more than 15 employees without a special position of a marketer. It has been proved that social networks are the main channels of digital marketing of enterprises - producers of organic products, forasmuch as they do not require additional costs to attract a specialist on marketing.
Abstract. The paper discusses the reasons for the establishment of BRICS, and the role of the BRICS countries in the global economy today. Special attention is paid to the analysis of the factors, which caused the "destruction" of BRICS. The BRICS group is now being replaced by a new grouping of fast-growing economies -TICKS in which Russia and Brazil are replaced by Taiwan and South Korea. The authors analyzed the macroeconomic indicators of the TICKS countries and proposed a new structure of the grouping -Thailand, India, China, Korea, Singapore. These countries have fast-developing high-tech industries, increasing foreign investments and GDP, as it is proved here by the respective calculations of the authors.
Останнім часом відбувається швидке зростання міського населення в різних країнах світу, що сприяє збільшенню попиту на всі види ресурсів та послуг в цих міських центрах, ускладнює ситуацію з транспортним забезпеченням та негативно впливає на навколишнє середовище. В результаті це погіршує якість життя людей. Зважаючи на вищезазначене, дедалі актуалізується проблема створення та розвитку «розумних» міст. Формуються та впроваджуються концепції і стратегії Smart Cities в різних країнах світу, у т.ч. і в Україні, реалізуються проекти щодо підготовки фахівців, які можуть бути творцями «розумних» міст. У статті визначено основні принципи, ознаки та технології «розумного» міста. Так, збір, обробка та управління даними в різних сферах міського життя-безпека, транспорт, медичні послуги, комунальне господарство, енергозбереження, благоустрій-дозволяє муніципальним службам підвищувати якість життя населення. Виявлено особливості та переваги створення Smart Cities на прикладі Барселони, Сінгапуру, Лондону, Нью-Йорку та інших провідних міст світу. Детально розглянуто досвід не тільки великих, а й середніх міст США в різних штатах щодо використання нових транспортних та інших інноваційних технологій, розумної енергетичної мережи тощо для вирішення найактуальніших проблем міських жителів. Окреслено перспективи розвитку Smart Cities у країнах світу та розглянуто можливості використання зарубіжного досвіду в цій сфері в Україні. Recently, there has been a rapid growth of urban population in different countries, which increases the demand for all types of resources and services in these urban centers, complicates the situation with transport and has a negative impact on the environment. As a result, it degrades people's quality of life. In view of the above, the problem of creating and developing smart cities is becoming more and more relevant. Smart Cities concepts and strategies are formed and implemented in different countries of the world, including Ukraine, projects are being implemented to train professionals who can be creators of smart cities. The article identifies the basic principles, features and technologies of a smart city. Thus, data collection, processing and management in various spheres of urban life-security, transport, medical services, utilities, energy saving, landscaping-allows municipal services to improve the quality of life. Among the most important features of a smart city are the following: intelligent traffic control systems; smart approach to street lighting; involvement of city residents in management; smart home; introduction of city Wi-Fi network; smart public transport; emergency notifications; emergency response buttons; use of solar panels; cashless payments. Features and advantages of creating Smart Cities on the example of Barcelona, Singapore, London, New York and other leading cities of the world are revealed. The experience of not only large but also medium-sized US cities in different states in using new transportation and other innovative technologies, smart energy grid to solve the most ...
Чичкало-Кондрацька І.Б. доктор економічних наук, професор, завідувачка кафедри міжнародної економіки та маркетингу Полтавського національного технічного університету імені Юрія Кондратюка Дерев'янко А.К. магістрантка Полтавського національного технічного університету імені Юрія Кондратюка Кондрацька Д.С. студентка Полтавського національного технічного університету імені Юрія Кондратюка
The article substantiates the role of the state in supporting participants of national and foreign exhibitions and fairs and processes of development of exhibition infrastructure. The international exhibitions and fairs are not only an important communication tool, but also a mechanism for promoting new technologies and products in national and international markets. A comparative description is made and the differences between fairs and exhibitions are determined. The structure of the distribution of exhibition areas in the world is analyzed and it is found that Europe has the largest number of exhibition complexes, the share of which is 46% of the global indicators. The dynamics of the main characteristics of exhibition activity in Ukraine from 2015 to 2019 is considered, which indicates the development of this area, but in 2018–2019 there was a certain decline in some indicators, including attendance at these events. The state of exhibition and fair activity in 2019 is analyzed in detail. The article identifies the prospects of exhibition and fair activities in Ukraine. Especially urgent is the solution of training, retraining and advanced training of employees of exhibition and fair activities, as well as the active participation of government agencies in the formation and development of international and national exhibitions and fairs.
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