Digital Marketing in the System of Promotion of Organic Products

Abstract

The availability of digital technologies for a wide variety of companies opens up fundamentally new opportunities for the collection and analysis of information about markets and consumers, the implementation of marketing communications with customers and the formation of brand awareness. Digital marketing provides interaction with customers and business partners using digital information and communication technologies and electronic means. The purpose of the research is to study the features of digital marketing in the sphere of promotion of organic products based on the investigation of the experience of European Union’s countries. Design/Methodology/Approach: economic and statistical analysis and comparison; economic and mathematical method; formalization; analysis and synthesis; historical and logical methods; generalization. As a result of the study, it has been established that the development of digital marketing in the sphere of promoting organic products is in its infancy. It depends on the structure of producers, which is formed according to the principle of family farms or small farm enterprises with no more than 15 employees without a special position of a marketer. It has been proved that social networks are the main channels of digital marketing of enterprises - producers of organic products, forasmuch as they do not require additional costs to attract a specialist on marketing.

Role of Social Media in Promoting Organic Products in Karnali Province, Nepal

“…This essay discusses social media services, social media marketing, and the role social media plays in promoting handcrafted goods and enhancing customer happiness. Novytska et al (2021) has focused use of digital technology by a wide range of businesses creates entirely new options for the gathering and analysis of data on markets and consumers, the execution of marketing communications with clients, and the development of brand recognition. Through the use of digital information and communication technology and electronic channels, digital marketing allows for contact with clients and business partners.…”

Digital Marketing and Sales Performance of Agribusinesses under Tanzania Horticultural Association: The Case of Small and Medium-Sized Enterprises in Arusha, Tanzania

“…Furthermore, according to Nitte (2018), the underuse of social media, particularly online platforms, applications, and media that promote engagement, cooperation, and the exchange of corporate information, continues to be a concern. Several studies have been undertaken on digital marketing to solve the challenges on digital marketing (Redjeki & Affandi, 2021;Novytska, et al, 2021;Muhammedrisaevna et al, 2021). The efficacy of digital marketing as a facilitator of marketing performance among small and medium sized businesses in Arusha, Tanzania has not been evaluated in any of the studies that were mentioned above, however.…”

The Impact of Supply Chain Information System on The Digital Economics and logistics transportation

“…The limited mobility of the Indonesian people as a result of the government's efforts to suppress the spread of the virus has become a catalyst for accelerating the development of the domestic e-commerce industry. Even though Indonesia is experiencing an economic recession, the use of e-commerce as an alternative for people to meet their needs during the pandemic continues to increase [28]. The pandemic situation that has not improved in early 2021 is considered to encourage e-commerce penetration to expand this year, as stated by Statista in the Digital Market Outlook report, which states that e-commerce users in Indonesia are predicted to grow 15% this year from the previous year.…”

“…Without logistics, there would be no material movement, no operations management, no product, no customer service, no sales, and no profit. Logistics activities incur costs, such as procurement costs, transportation costs, storage costs, distribution costs, inventory management costs, and others [28], [30]. These costs are examples of logistics costs.…”