SME products are small and medium-sized local industries that must be intensely supported by their development as these local products can raise the standard of living of people in a large suburban or rural area into an independent community. This study aims to open the view widely that for SME products should conduct sales promotion widely so that the product can be famous and sales can penetrate the market more broadly. The research is done by conducting quantitative research methods, with data collection methods through questionnaires and interviews through the respondents of 50 online shop in www.bukalapak.com then data processed and analyzed by using data analysis techniques Pearson Product Moment (PPM) to know how big the relationship, Coefficient Determinant to know the contribution of variable X to variable Y and significance test to know from the meaning of relationship in both variables and linear regression. From the results of this stud, it was found that the promotion of media online (buying and selling site) has a strong relationship and has a high influence on the increase in sales of SME products. Where PPM correlation (relationship) is included in the criteria of strong relationships, and determinant coefficients have a high or strong influence, and significance tests with interpretations have meaningful influential relationships.
This study is intended to examine the effect of mango brand product quality and price on buying interest in improving purchasing decisions. The sample of this study was 100 employees of KPMG Siddharta Widjaja and Rekan. This research was conducted using descriptive analysis method with a quantitative approach, data analysis using inferential statistics with multiple linear regression test using Excel program and SPSS version 21 program. Partial hypothesis testing is used to test the effect of each independent variable used and simultaneous significant test f statistics used to see the presence or absence of the influence of the level of knowledge and awareness simultaneously on the decision to purchase Mango brand women's clothing products. Based on the results of the research the authors did show that product quality has a positive effect on the decision to purchase Mango brand women's clothing products. This can be seen from the t-count value t table and the significance value significance level.
SME products are small and medium scale local industries that must be intensely supported by their development because these local products can raise the standard of living of people in a suburban area of a large or rural city to become an independent community. This study aims to open up a broad view that for SME products it is necessary to carry out extensive sales promotions so that their products can be well-known and sales can penetrate a wider market. The research conducted is to conduct quantitative research methods, with data collection methods through questionnaires and interviews through respondents as many as 50 online shops in bukalapak.com then the data is processed and analyzed using Pearson Product Moment Correlation (PPM) data analysis techniques to determine how big is the relationship, the Determinant Coefficient to find out the contribution of the X variable to the Y variable and the Significance Test to find out the Meaning of the Relationship in both variables, and linear regression. From the results of this study it was found that the promotion of online media buying and selling sites has a strong relationship and has a high influence on the increase in sales of SME products. Where obtained PPM correlation (relationship) of 0.75 included in the criteria for a strong relationship, and the coefficient of determinant which means that the contribution of variable X to Y has a high or strong influence, and the significance test with interpretation has the meaning of an influential relationship, and with linear regression that is y = 0.5467x - 3.4702.
Purpose –This study aims to analyze the effect of inflation, Bank Indonesia Sharia Certificates (BISC), and the Jakarta Islamic Index (JII) on State Sharia Securities (SSS). Methodology/approach – The population used in this study is inflation, Bank Indonesia Sharia Certificates, Jakarta Islamic Index and State Sharia Securities in the 2016-2020 period as many as 60 data with a sampling technique, namely clear sampling of 60 data. This study was analyzed using the Multiple Linear Analysis method.Findings – The results of Multiple Linear Regression Analysis are as follows: Y = 1388.145 – 5.171 X1 + 0.032 X2 – 1.665X3 The study was conducted using time series data for the period 2016 to 2020. The results showed that inflation had a significant negative effect on SSS , BISC has a significant positive effect on SSS, and JII has a significant negative effect on SSS. From the results of the R-square Coefficient of Determination test that Inflation, BISC, and JII have an influence of 55.6% on SSS.Novelty/value – The higher the Bank Indonesia Sharia Certificates (BISC), the higher the State Sharia Securities (SSS). Keywords: Inflation, BISC, Jakarta Islamic Index, SSS
Purpose – This research was conducted with the aim of analyzing the effect of claim payments and reinsurance on the company's financial health (Solvability) Asuransi Prudential Indonesia.. Methodology/approach – This research method uses descriptive, associative, and causal methods with a quantitative approach. The population used is Prudential Indonesia's 2006-2021 Annual Financial Report with a total of 16 data. The sampling technique is saturated sampling, so that the sample is 16 data. Data collection techniques with library research and documentation and processed using IBM SPSS. Findings – The data analysis technique used is multiple linear regression with the equation Y = 3.668 + 0.0000006263(X1) + 0.0000001706(X2). The research results show: a) Payment of claims has a significant positive effect on the company's financial health (solvency) Asuransi Prudential Indonesia b) Reinsurance has no effect on the company's financial soundness (solvency) Asuransi Prudential Indonesia c) multiple linear analysis results. d) The R square value of the coefficient of determination which is the effect of claim payments and reinsurance on the company's financial health (solvency) Asuransi Prudential Indonesia is 49.20%. Novelty/value – The higher the payment of claims reflects the higher operational activities so that the financial health is high, so that operational activities need to be improved. Keywords: Claim Payment, Reinsurance, Company's Financial Health (Solvability).
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