SME products are small and medium-sized local industries that must be intensely supported by their development as these local products can raise the standard of living of people in a large suburban or rural area into an independent community. This study aims to open the view widely that for SME products should conduct sales promotion widely so that the product can be famous and sales can penetrate the market more broadly. The research is done by conducting quantitative research methods, with data collection methods through questionnaires and interviews through the respondents of 50 online shop in www.bukalapak.com then data processed and analyzed by using data analysis techniques Pearson Product Moment (PPM) to know how big the relationship, Coefficient Determinant to know the contribution of variable X to variable Y and significance test to know from the meaning of relationship in both variables and linear regression. From the results of this stud, it was found that the promotion of media online (buying and selling site) has a strong relationship and has a high influence on the increase in sales of SME products. Where PPM correlation (relationship) is included in the criteria of strong relationships, and determinant coefficients have a high or strong influence, and significance tests with interpretations have meaningful influential relationships.
The purpose of this community service is to provide an understanding of innovation strategies in marketing amid the covid-19 pandemic. Partners in this service are MSME actors who are in the Alumni Association of SMPN 84 North Jakarta. The main problem faced by partners is the decline in product sales during the Covid-19 pandemic, which has an impact on the motivation and enthusiasm of MSME actors to be confident in their work. The solution offered in this community service is through lectures and discussions supported by practitioners/academics in the field of marketing. The target of this activity is the growth and confidence and optimism in doing business through innovation strategies and product creativity. The method of implementing community service is carried out by giving lectures on training materials and discussions directly delivered by Perbanas Marketing Lecturers. The results stated that the participants were very enthusiastic and liked all kinds of events well, feeling excited to start creative thinking activities on how to make a new product so that consumers would not get bored.
SME products are small and medium scale local industries that must be intensely supported by their development because these local products can raise the standard of living of people in a suburban area of a large or rural city to become an independent community. This study aims to open up a broad view that for SME products it is necessary to carry out extensive sales promotions so that their products can be well-known and sales can penetrate a wider market. The research conducted is to conduct quantitative research methods, with data collection methods through questionnaires and interviews through respondents as many as 50 online shops in bukalapak.com then the data is processed and analyzed using Pearson Product Moment Correlation (PPM) data analysis techniques to determine how big is the relationship, the Determinant Coefficient to find out the contribution of the X variable to the Y variable and the Significance Test to find out the Meaning of the Relationship in both variables, and linear regression. From the results of this study it was found that the promotion of online media buying and selling sites has a strong relationship and has a high influence on the increase in sales of SME products. Where obtained PPM correlation (relationship) of 0.75 included in the criteria for a strong relationship, and the coefficient of determinant which means that the contribution of variable X to Y has a high or strong influence, and the significance test with interpretation has the meaning of an influential relationship, and with linear regression that is y = 0.5467x - 3.4702.
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