The present study examines third-person perceptions using an integrated model which takes into account the relationship between oneself and media messages, oneself and a comparison group, and the perception of the relationship between the comparison group and the message. Respondents were asked to estimate media effects on themselves, as well as perceived media effects on others regarding news coverage of sex scandals concerning priests in the Roman Catholic church. Results suggest that the integrated model can be used to better understand the perceptual component of third-person effects by simultaneously examining issue interest, group categorization, and issue relevance for comparison targets as factors contributing to overall third-person perceptions.
The present study explored the reception and consumption processes of a Korean audience's viewing of local and international television dramas. Findings indicated that the influential factors on the level of viewing in regards to
This study examined the concepts and traits of local creators and split their digital platform use techniques into five categories to compare and analyze differences by type. These are the key findings. First, new arrivals were high, and corporate makers outnumbered individuals. They promoted and sold through digital channels due of their innovation. Live and social commerce, which are new, were used less. Second, unlike expected, current creators used the digital platform more than newcomers. Third, corporations used digital platforms more than individuals. Fourth, business sectors used digital platforms for different reasons. The analysis suggested a tailored digital platform support approach for each local creator.
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