Abstract:This study examined the concepts and traits of local creators and split their digital platform use techniques into five categories to compare and analyze differences by type. These are the key findings. First, new arrivals were high, and corporate makers outnumbered individuals. They promoted and sold through digital channels due of their innovation. Live and social commerce, which are new, were used less. Second, unlike expected, current creators used the digital platform more than newcomers. Third, corporati… Show more
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