The objective of the research is to provide a scientific analysis of the development of the digital economy in the context of sustainable competitive advantage. The methodological basis of the study was the theoretical provisions of fundamental and practical developments in the digital economy, lying at the intersection of various technologies. Under the influence of digital forms of economic activity and the scientific and educational sphere, knowledge and education are turning from a luxury article into a productive force of society. Meanwhile, a global reach of digital technologies in the context of sustainable competitive advantage leads to a change in culture, traditional approaches to education, and serves the interests of the accelerated deployment of the digital economy. Managing the development of human capital as a basic engine for the development of the economic system is an absolute must for the integration of information technologies into modern society. Individuals and effective institutions are becoming a fundamental factor in the productivity, effective development, and formation of the digital economy.

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The relevance of the study of the genesis of theoretical and methodological foundations of the formation of innovative investment agricultural organizations’ policies appears under the pressure of technological transformation in the sustainable development of the economy. The beginning of the 21st century is marked by frequent cycles of both development and stagnation of economic trends. Disclosure of the transformation ontology involves identification of changes in all the functional processes of the studied object, including the relationship of the subject (active or passive activity) to objects and instruments of influence. Markers and indicators measuring the level of quality and the return efficiency of transformed objects are also subjects to changes.