The article substantiates the essence of the phenomenon of vocational speech culture. It is emphasized that the professional-speech culture of the future specialist of the agro-industrial complex, acquired on the basis of speech culture, includes as an integral part in the professional-speech communication culture, which is realized in the form of conscious selection and use of those language tools that will help exercise professional speech impact in specific cases of speech communication. The undoubted factor in the development of students' vocational-speech culture is the mobility of students of agro-engineering universities. Occupational mobility is considered as an important component in the psychological and pedagogical portrait of a university student in an agro-engineering field. Considering the essential characteristics of professional mobility, it is seen that the researchers identify in its structure the internal and external component. Internal is submitted to the personal qualities of the student in determining his ability to quick and efficient development of new realities in the professional life. And the external component appears in the horizontal and vertical directions of the position of the future specialist in various social and professional social structures. The productivity of professional mobility is a reflection of the development of qualitative personality characteristics, including vocational speech culture. Mobility and vocational culture provide a sustainable interdependence of education and the labor market.
The article is devoted to the problem of forming professional speech culture for listeners of rural career development courses and the ways of improving professional language skills as a vital quality for career growth. The aim of the research is to develop and implement new methods for increasing language skills of agricultural sector specialists. The object of the research is the process of professional language skills improvement at the career development courses. The research hypothesis is that professional speech culture improvement for agrarian specialists can be achieved, if there is a clear definition of basic characteristics of what is professional speech culture for listeners of rural career development courses. And also it is important to build the studying process according to the system of forming professional speech culture for listeners of rural career development courses. The system is supposed to be designed on the basis of the systems, cultural and integrative activity approaches. Moreover, it is necessary to clarify and implement that the set of pedagogical conditions promote effective functioning of the developed system. Furthermore, it is topical to develop theoretical and methodical aspects to determine the level of professional speech culture for the listeners of rural career development courses.
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