This article examines the influence of linguo-communicative and sociopsychological aspects in the formation of competencies of students in the basics of business communication. The forms of organization of training are being replaced with one another, subject to modification, transformation, integration and consolidation depending on the conditions occurring in the world, the requirements of the modern labor market, economic and political changes and scientific and technological advances. Within the framework of this study, the most popular and effective approaches, both time-tested and recently announced, have been identified with methodological potential in building a holistic picture of education that activates professional business communication of students in higher education. Online lessons have a positive impact on the development of certain aspects of students. In the process of certain pedagogical approaches, the skill of the practical use of the language is being improved. An effective balance among information, multimedia products, psychological techniques and modern technology is shown. The article analyzes the main groups of interactive teaching methods. After analyzing the main methods of interactive learning, it became obvious that in connection with the modernization and digitalization of the modern education system, these methods acquire a new interpretation due to the intensive development of interactive technologies as means of communicative learning.