Agriculture is one of the economic sectors that affect climate change contributing to greenhouse gas emissions directly and indirectly. There is a trend of agricultural greenhouse gas emissions reduction, but any practice in this direction should not affect negatively farm productivity and economics because this would limit its implementation, due to the high global food and feed demand and the competitive environment in this sector. Precision agriculture practices using high-tech equipment has the ability to reduce agricultural inputs by site-specific applications, as it better target inputs to spatial and temporal needs of the fields, which can result in lower greenhouse gas emissions. Precision agriculture can also have a positive impact on farm productivity and economics, as it provides higher or equal yields with lower production cost than conventional practices. In this work, precision agriculture technologies that have the potential to mitigate greenhouse gas emissions are presented providing a short description of the technology and the impacts that have been reported in literature on greenhouse gases reduction and the associated impacts on farm productivity and economics. The technologies presented span all agricultural practices, including variable rate sowing/planting, fertilizing, spraying, weeding and irrigation.

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The objective of this research is to contribute through the use of projects and marketing to develop innovative proposals that allow businesses to be at the forefront of the commercial system and satisfy the needs of customers. The methodology used in this research is descriptive with a bibliographic, qualitative and quantitative approach. In this study, 25 students of the Marketing subject of the Higher Technology in Administration career of the Bolivarian University Institute of Technology participated, we worked with 6 teams and selected to 6 businesses, instruments such as the interview were used, and the survey that was applied to 1297 consumers, and potential clients, satisfactory results were obtained for the businesses, managing to develop 6 projects that applied can generate quick and agile solutions to businesses, Results were satisfactory at an educational level, it was achieved that students can apply theoretical and practical knowledge to contribute to the commercial development of the selected businesses, the methodology used is significant to contribute to the innovation of products and / or services.