BACKGROUND: The education system has shifted from traditional to online during the COVID-19 pandemic. Thus, the Learning Management System (LMS) is one of the most important and comprehensive learning platforms that support and facilitate online learning during this pandemic. OBJECTIVE: This study explored the perceived system usability of LMS during the COVID-19 pandemic by utilizing Technology Acceptance Model (TAM), Task-technology Fit (TTF), and System Usability Scale (SUS). METHODS: An online survey was utilized to collect data from 502 Filipino students from different academic institutions and different areas of study. RESULTS: Structural Equation Modeling (SEM) indicated that students’ perceived ease of use of LMS had a significant effect on perceived usefulness which subsequently and positively led to students’ perceived satisfaction of LMS. In addition, LMS technology characteristics was found to have a significant effect on LMS task-technology fit which subsequently led to perceived usefulness and perceived satisfaction. Interestingly, perceived satisfaction was found to have a significant effect on students’ perceived system usability of LMS which was calculated using a system usability scale (SUS). CONCLUSION: The findings have implications within the education system globally, particularly in recognizing the relevance of LMS moving forward. Furthermore, since this is the first study that integrated SUS, TAM, and TFF, the conceptual framework can be utilized to evaluate the perceived usability of LMS worldwide.
Many people have switched to gardening as their new hobby during the COVID-19 pandemic, including Filipinos. With its increasing popularity, Filipinos called the new hobbyists “plantitas” and “plantitos” instead of the old-fashioned term “plant people”. Among different plants, succulents are one of the most popular for plant lovers as they can thrive with even minimal care, making them suitable to be an indoor/outdoor plant. This study aims to determine the various preferences of plantitas and plantitos based on succulent attributes using a conjoint analysis approach, and to discover the market segments using a k-means clustering approach. The attributes presented in this study are the types of succulents, succulent variegation, price, size of the succulent (in terms of diameter), size of the pot, pot material, and payment method. The conjoint analysis results indicated that the price was the attribute that significantly affected consumer buying behavior, followed by the diameter size of the succulent. On the other hand, the k-means cluster analysis identified three customer segments based on the buying frequency of customers, namely high-value customers, core-value customers, and lower-value customers. A marketing strategy for succulent sellers was proposed based on these segmentations, particularly on how to gain and attract more customers. This study is one of the first studies that analyzed the preferences related to succulent attributes. Finally, the conjoint analysis approach and k-means clustering in this study can be utilized to analyze succulent preferences worldwide.
The National Health Insurance, “PhilHealth”, is the healthcare provider for Filipino citizens in the Philippines. The study focused on determining the effects of members’ satisfaction with PhilHealth among Filipino members. The study utilized 10 latent variables from the integrated Service Quality (SERVQUAL) and Expectation-Confirmation Theory (ECT). There are 500 respondents that are used and analyzed through Structural Equation Modeling (SEM) and a Deep Learning Neural Network (DLNN). Utilizing SEM, it was revealed that Reliability, Responsiveness, Socio-Economic Factors, Expectation, Perceived Performance, Confirmation of Beliefs, and Members’ Satisfaction are significant factors in the satisfaction of PhilHealth members. Utilizing DLNN, it was found that Expectation (EX) is the most significant factor, and it is consistent with the results of the SEM. The government can use the findings of this study for the improvement of PhilHealth. The framework that is used for the analysis can be extended and can apply to future research with regard to its provided services. The overall results, framework, and concept utilized may be applied by other service industries worldwide.
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