No abstract

Knowledge management has emerged as a key lever for improving performance, boosting productivity and creativity and facilitating innovation in organizational settings. Knowledge management is a modern multidisciplinary process of exploiting knowledge and information of an organization in order to achieve organizational objectives. The particular nature of knowledge management is proving to be a very useful tool in the field of strategic management providing valuable knowledge and information enforcing strategic planning. The aim of this paper is to analyze the interdependency between strategic management and knowledge management. By outlining the main strategic management perspectives in contemporary business literature and combining them with current knowledge management perspectives, an indication of the evolution of research pertaining to strategic knowledge management emerges. The article focuses on the synergies of knowledge-related capabilities in explaining the formation of strategic aspects.

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Hotel companies operate in a highly competitive environment, targeting much clientele from the international market with many specialties. The management in these too demanding conditions is called upon to apply modern strategic management practices by analyzing global developments and supporting the decision-making process by limiting the uncertainty created by the external environment. In this context, it is imperative to analyze the financial and administrative impact of COVID- 19, which strongly threatens tourist traffic and largely overturning current budget estimations. Strategic management can make a decisive contribution to addressing this threat by adopting the established business strategy. This article is based on similar past crises, as they were faced with strategic tools. This work aims to discuss and present the most appropriate recovery management strategies, which can help the hotel industry respond to this unprecedented crisis.

The current economic, social, political