The article aims to investigate the peculiarities of data visualization in Ukrainian and European data media, which will help outline trends and development tendencies in data journalism. The research results will form a list of promising methods and forms of data visualization in journalistic practice. The research used the method of content analysis of journalistic materials and comparative analysis of Ukrainian and European data media. The use of such a methodological toolkit is due to the visual component of the analyzed objects and the need to fill a gap in data journalism research as a comparative analysis of the Ukrainian and European practice of visualizing materials in data media has not been conducted before. The study results showed common trends in using visual resources as the most common way of visualizing data. The European edition uses more types of visual objects in the same material. It was also found that the European data media pay more attention to the text, while the Ukrainian one focuses on the visual component. Common trends are observed when analyzing visualization and interactivity functions. Both editions mostly use visualization to reinforce and supplement textual information, and the hypothesis of a fading trend toward interactivity is confirmed.
The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company’s share value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM) of the brands of global companies – leaders in market capitalization of shares, as well as to determine the capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal links between the implementation of the advertising campaign and the overall performance of companies. The essence and importance of social media in the promotion of modern brands are studied considering the results of research and practice of global companies. The advantages of social media marketing activities of companies for brand promotion in the context of increasing the company’s value are identified, which include: increasing brand awareness; increasing the level of conversion and increasing the number of potential customers; direct communication with the target audience; coverage of the target audience which is not covered by traditional types of advertising. The dynamics of expenditures on social media marketing of global brands, as well as the dynamics of the cost of market capitalization of global companies were studied. An econometric regression model was developed to determine the quantitative impact of the costs of global brand social media marketing on the market value of shares of global companies. It was found that with an increase of $ 1 billion in spending on brand social media marketing, the cost of market capitalization of companies’ shares increases by an average of $ 1,445,947. Prospects for further research are to find new and increase the effectiveness of existing methods of brand social media marketing in order to maintain a stable competitive position and gain new competitive advantages.
P. Kulish considered the farmer traditions in the context of natural harmonious life and observance of the laws of Scripture as an effective defense against the victorious advance of global urban civilization on the spiritual and moral-ethical space of his contemporary. The writer's attitude to the threats to the Ukrainian society, which went from cultivating consumer tastes, the desire to compete in the pursuit of comfort and fashion, supported in his work I. Nechui-Levitsky, tracing in the story "Unequal paths" the path of rapid decline of two families (rural and countryside), as a result of their capture of the false values of the world of accumulation and vanity. The proposed article traces the organic connection and creative interpretation of P. Kulish's views expressed in the journalistic series "Letters from the Farm", with the ideological sounding of I. Nechuy-Levitsky's "Unequal Paths", in which the author explored the causes and catastrophic consequences of neglecting genus traditions and choosing it as priorities for self-centeredness and hedonism. Attention is drawn to the close connection of the influence of irradiated Kiev (or St. Petersburg) on the heroes of the work (Vanatovich, Mikhail Ulasevich) with their internal readiness to become werewolf adapters for the career, state awards or approving reviews in urban private salons. The article analyzes the writer's characteristics and sketches of rural and Kiev bohemian life on emotional, psychological, household, economic, custom, value, ultural and educational levels, emphasizes on presented in the work conflict not only the generation of parents and children, but also on conflict - values colonial morality and entertainment culture, on the one hand, and traditions of the genus and true education, on the other. Also it is showed the figures of new heroes of society, whose life paths are directed not to the search for pleasure, but to help their people through enlightenment and introduction of modern technologies in agriculture. Keywords: rural civilization, a world of accumulation and vanity, traditions of the genus, colonial morality.
The article provides a lexical interpretation of the legal concepts of "justification of armed aggression", "recognition of armed aggression as legitimate" and "denial of armed aggression", an example of a semantic-textual study of a media message using linguistic interpretation of legal terms is given. The proposed model of practical application of linguistic interpretation of legal terms in solving the tasks of semantic-textual examination of speech is determined by the stages of semantic-textual research of controversial texts: 1) interpretation of legal terminexemes by means of semantic analysis of their components; 2) establishing the objective content of statements by means of lexical-semantic and conceptual-content analysis, followed by establishing the semantic correlation of the content of the statement and the lexical interpretation of legal concepts; 3) determination of the actual meaning of the key words of the message through the application of the contextual-interpretive method, which makes it possible to expand the conceptual content of the studied phenomena; 4) establishing key words, logical-grammatical connections within the communicative act, means of inter-phrase communication in the text of the message to determine cause-and-effect relationships in the objective content of the message as an argument for the legality of armed aggression.
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