In two remote regions in the Caucasus (Georgia), the tourism sector gains importance as a source of income. Based on the theory of planned behaviour ( Ajzen, 1991 ), a structural equation model was applied to explore the factors that determine the intentions of private households to enhance their activities in the tourism sector. The strongest influence was exerted by subjective norm followed by perceived behavioural control. Underlying beliefs showed that the family had the strongest influence on subjective norm, suggesting that interventions should also target the social environment. Furthermore, bank loans can foster the perceived ability of enhancing touristic activities while personal illness was perceived as a significant threat. The background factor, experience, indirectly influenced the intention to enhance touristic activities.
A transformation of components of the Mediterranean diet to the German diet is theoretically possible considering the availability of food. Nutrition has to be seen holistically and therefore the lifestyle, cultural and social aspects have to be taken into account. These aspects can help prevent the occurrence of coronary heart diseases and cancer. From a scientific point of view there is a further need of research focused on lifestyle in the context of food patterns in different European countries.
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