Purpose -This paper explores trends and the perspectives of business stakeholders -camping managers and equipment producers as well as guestswith regard to glamping as the transformation process of camping. Methodology -To research the transformation of camping into glamping, a survey of the opinions of experts in camping and glamping was conducted in October 2018 and a survey of guests, in the spring of 2018. Responses were collected from 120 campsite managers and 30 camping & glamping equipment producers from the region. Furthermore, through special online and onsite questionnaires, 130 responses were collected from camping guests. Findings -This research proves that all the groups consider glamping as the future of camping and foresee an increase in future demand for glamping accommodation. All three groups are fully unanimous in the opinion that the transformation of camping into glamping through the implementation of new and innovative accommodation in camping will contribute to the competitiveness of campsites and holiday parks. Contribution -The research makes a contribution to theory by broadening the literature in the field of trends and competitiveness in glamping by including the perspectives of managers, producers and guests. The applicable value is seen in the evidence on the importance of implementing innovative accommodation in camping, which contributes to the transformation of camping into glamping -camping that is rejuvenated and redesigned and more competitive than classical camping. For the target groups of managers and producers, this new trend is the basis for strategical planning of future investments and for guests it is a new and exciting way of holiday-making.

Purpose -The purpose of this research is to help camping managers understand new guest needs for innovative accommodation and align their strategic management accordingly. Design, Methodology, Approach -The study on glamping accommodation was carried out in 19 Croatian campsites in July and August 2015. Written questionnaires were distributed and collected from 472 respondents. Findings -The findings of this research show that the introduction of glamping, a novel and creative type of accommodation, is creating a new glamping demand. Results indicate that glamping provides a new opportunity for camping managers to win over a new and younger audience, as well as guests who previously tended to stay in hotels and B&Bs. The originality of the research -Camping resort management is an underexplored area of tourism management and very few scientific papers are dedicated to the study of the camping product. This paper is a contribution to the area of camping management and can be seen as a starting point for further research into camping resort management.

Standard-Nutzungsbedingungen: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Abstract Cluster studies have shown that innovation can be understood as the result of an inter-organizational process, where a division of labor with regard to exploration and exploitation exists among the actors inside the cluster. A cluster is ambidextrous if it manages to balance innovative activities that exploit existing competencies and is open to novel technological approaches by means of exploration. In this context we are interested in the supportive role of cluster management, assuming that a cluster organization can only persist sustainably if exploitation and exploration are pursued in an appropriate balance. Our analysis is based on surveys that have been conducted between 2011 and 2012 with 10 cluster managements and their respective cluster firms of the first two rounds of the German Leading Edge Cluster Competition. Our results indicate that the demand for services offered by the cluster management depends on companies' strategies with respect to exploration, exploitation and ambidexterity. In turn, the priorities set by the cluster management can be explained by the firm' needs. Accordingly, we argue that the cluster management acts as a service provider helping the cluster companies to become ambidextrous which in turn makes the cluster as a whole ambidextrous.

As the understanding of the importance of monitoring of social and environmental event impacts grows, together with the economic impacts, event management stakeholders face the challenge of greater responsibility in strategic decision making, as well as in achieving sustainable event results. The purpose of this article is to determine the attitudes of the local tourist organizations' managers in the County of Istria towards the importance of monitoring of the economic, social, and environmental impacts of events. The County of Istria is the most developed tourist region in Croatia. Events have only recently been recognized in Croatia as an interesting phenomenon, both in a scientific and a practical sense. For the needs of the research, the data were gathered directly from the managers of 27 tourist organizations, using the interview method. The research results indicate that art events, which are limited to the summer months and geographically directed to the coastal destinations, make up the most significant part in the event structure. Environmental and social events in tourist destinations have been identified as the most significant, followed by the economic impacts. Equally, the research revealed a lack of managerial skills in the event evaluation aspects.

Connection between competitive strategies and competitive advantages is described in details in this paper. Model of the research is located on the company level in tourism and hospitality. Applicative basis of the paper is founded on the Diamond of Competitiveness (Case Study) usage and is based on the qualitative research of small entrepreneurship in tourism and hospitality. The fact that every strategy is based on creating and sustaining competitive advantages implies that the principal task of company management is shaping company’s competitive advantages. Management uses its knowledge, controls available resources and manages business processes and events of a company in tourism and hospitality.