Glamping – Creative Accommodation in Camping Resorts: Insights and Opportunities

Abstract

Purpose -The purpose of this research is to help camping managers understand new guest needs for innovative accommodation and align their strategic management accordingly. Design, Methodology, Approach -The study on glamping accommodation was carried out in 19 Croatian campsites in July and August 2015. Written questionnaires were distributed and collected from 472 respondents. Findings -The findings of this research show that the introduction of glamping, a novel and creative type of accommodation, is creating a new glamping demand. Results indicate that glamping provides a new opportunity for camping managers to win over a new and younger audience, as well as guests who previously tended to stay in hotels and B&Bs. The originality of the research -Camping resort management is an underexplored area of tourism management and very few scientific papers are dedicated to the study of the camping product. This paper is a contribution to the area of camping management and can be seen as a starting point for further research into camping resort management.

Family vacationers' willingness to pay for glamping travel sites: A family functioning segmentation

“…This attribute involves three different levels (i.e., “No boundary and separation,” “3‐m distance between unit ends,” and “Partitioned by wood fencing”). We expected positive coefficient signs because glampers are likely to reveal their preferences for privacy security through sufficient distances and separation materials (Brooker & Joppe, ; Cvelić‐Bonifačić, Milohnić, & Cerović, ); and FEE represents glamping site fees per night composed three different levels (i.e., “US$100,” “US$150,” and “US$200”). The base level of “US$100” shows the average glamping site fee on a shoulder season in South Korea.…”

“…The revolutionary progress in electronic and chemical technologies has promoted the boom of the alternative nature-based family holidays (Cvelić-Bonifačić, Milohnić, & Cerović, 2017). Camping equipment (e.g., weather-resistant tents and solar-heated showers) and entertainment and communication devices (e.g., tablet computers, LCD televisions, and WIFI) applying diverse cutting-edge technologies play an important role in determining the quality of glamping travel experiences (Brochado & Brochado, 2019).…”

“…This attribute involves three different levels (i.e., "No boundary and separation," "3-m distance between unit ends," and "Partitioned by wood fencing"). We expected positive coefficient signs because glampers are likely to reveal their preferences for privacy security through sufficient distances and separation materials (Brooker & Joppe, 2013;Cvelić-Bonifačić, Milohnić, & Cerović, 2017); and…”

Camping Tourism: A Review of Recent International Scholarship

“…For Bigné & Decrop (2019) glamping illustrates one of the (many) paradoxes of postmodern tourists in terms of living 'more authentic experiences' which are closer to nature but in comfortable conditions. In the wake of radical changes that are internationally impacting the camping sector and caravan parks a critical supply-side research focus is that of the innovative management of these sites (Lucivero, 2012;Cvelić-Bonifačić et al, 2017;Brochado & Brochado, 2019;Milohnić et al, 2019). In a useful contribution Blichfeldt (2009) chronicles the case of one specific caravan enterprise in Denmark as a focus for innovation and entrepreneurship in terms of the diversification of product offerings introduced at the case site.…”

Glamping as a Tool in Camping Tourism Development on the Bulgarian Black Sea Coastline

“…"Глампинг, тенденция на "неокомфорт", твърдо подкрепя връщането на къмпинг във фокуса на туристическите интереси чрез нова, луксозна форма на къмпинг; на пазара той играе ролята на новия шампион и мощен промоутър на иновативния къмпинг туризъм. Въпреки че глампингът всъщност противоречи на първоначалната идея за къмпинг, мнението е, че той е в състояние да привлече нов къмпинг пазар сред настоящите гости на хотели и апартаменти, които копнеят за блясък и комфорт, като по този начин обединяват най-доброто от къмпинг и най-доброто от хотелиерската индустрия (Bonifačić et al, 2017).…”