Penelitian ini memberikan uraian bagaimana strategi komunikasi merek melalui pemasaran berbasis empati yang dilakukan oleh pelaku UMKM di Kota Bengkulu. Pelaku UMKM yang dijadikan sebagai objek penelitian adalah pelaku UMKM yang menggunakan Instagram sebagai media promosi di Kota Bengkulu. Uraian strategi komunikasi merek ini didapat dari konsep komunikasi merek dan pemasaran berbasis empati, yaitu Empathy Maps dari Dave Gray dengan pendekatan studi literatur yang dilakukan pada bulan Desember 2021. Strategi komunikasi merek melalui pemasaran berbasis empati yang dilakukan oleh pelaku UMKM di Kota Bengkulu melalui dua segi, yaitu isi pesan dan media yang digunakan. Bisa disimpulkan bahwa, pelaku UMKM di Kota Bengkulu melakukan inovasi dalam promosi produknya melalui pesan yang menarik dan mengikat emosional pembeli melalui akun Instagram sebagai media yang dipilih untuk promosi.
This study aims to find out how the frontliner services for customers of PT Bank BNI Syariah KC Panorama Bengkulu. This research is a descriptive study with a qualitative approach. Descriptive qualitative research aims to explain the phenomena as deeply as possible that occur in the field and present data systematically, factually, and accurately regarding the facts or phenomena that occur in the field. Data collection is done by means of initial observation, interviews and documentation. Data analysis in this study uses three components, namely data reduction, data presentation and conclusion. The results showed that the quality of service of PTBank BNI Syariah KC Panorama Bengkulu has implemented five dimensions of service quality according to Parasuarman et al, namely Tangible, Reliability,Responsivity, Assurance and Emphaty, but there are some things that have not gone according to customer wishes such as the inability of waiting room at PT Bank BNI Syariah KC Panorama Bengkulu, where the waiting room is too small, sometimes busy customers have to wait outside, then the lack of seats waiting sometimes customers waiting to stand up remember the condition of small and narrow room and for EDC tools that have to swipe cards repeatedly because the EDC engine is error.
This study aims to find out how mobile banking is a communication medium for banking services at Bank BTN Bengkulu Branch, using Lasswell theory in Kurniawan (2018:62) which consists of: Who (who is the communicator), say what (what message he states), in which channel (what channel/media is used), to whom (who is the communicant) and whit what effect (the expected effect). This research is a qualitative research with a descriptive design. Data collection techniques in this study are primary data and secondary data. The results show that Who (who is the communicator), the communicator in this study is a mobile banking application at Bank BTN Bengkulu Branch. Say What (what message it states), the message given by the mobile banking application in this study is in the form of sentences or words and numbers desired by customers as mobile banking users of Bank BTN Bengkulu Branch. In Which Channel (What channel/media is used), the media in this study is the media used by customers in the use of mobile banking at Bank BTN Bengkulu Branch, namely the andorid phone. To Whom (Who is the communicant), the communicant in this study is the customer of Bank BTN Bengkulu Branch. Whit What Effect (Expected Effect), the effect in this study is to direct the communicator (application) to communicate according to what the customer wants so that ongoing transactions through the mobile banking application can run successfully and successfully.
Sarcasm is a figure of speech derived from irony and is harsher than irony. The main characteristic of sarcasm is that it always contains bitterness and reproach that is bitter, hurts the heart, and is not pleasant to hear. Through the film Warintil episode 186, the media was able to display a picture of the sarcasm that was uttered by the players. This study aims to describe the forms of sarcasm in the film Warintil episode 186. The method used in this research is descriptive qualitative using content analysis method. The data obtained for this analysis is obtained through several scenes in which there is an element of sarcasm. Then after choosing what sarcasm language is in the film, then determine what type of sarcasm is in the film. While the theory used is the content analysis theory of Holsti. The results showed that in the Warintil episode 186 film, there were 13 sarcasm quotes in the Warintil episode 186 film that fulfilled the unit of analysis where each sarcasm was shown in scenes 3:15 to 8:32. In the film Warintil episode 186, there are thirteen quotes that have the meaning of insulting/insulting.
This study aims to determine the political communication strategy of the golongan Karya (golkar) party in regional head elections. Data retrieval techniques that researchers use are interviews, documentation, and observation. Data collection techniques by purposive sampling by taking informants as many as 3 people. This study uses a qualitative descriptive method using the positioning theory from adam nursal (andianus pito: 2013) consisting of 1) policy is an offer of work programs delivered by candidates to the pubic 2)person is a candidate who has high quality and track record 3). This party is an apolitical product that has been done by the Golkar party 4). Presentation is the presentation of work programs submitted by the golkar party to the pubic directly. The results of the research and discussion that the positioning theory carried out by the DPD golongan Karya (Golkar) party is able to take sympathy and can influence the message conveyed to the public.
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