In recent years, many changes have occurred regarding the condition of higher education. Formerly, to study in higher education is considered as a prestigious thing. However, these days, higher education has been seen as a necessity for the community be able to improve social and economic conditions. This state, increase the number of private universities every year in every region of Indonesia. In Kudus, there were only one private university namely Universitas Muria Kudus. However, today there is another private university in the city. The emergence of another private university in Kudus will increase the competition to get new students. In order to compete with the new private university, it is needed to know factors that influence someone in the university choice. In this research there are four factors that could affect the university choice (1) characteristic of university, (2) quality and facility of university, (3) external factor, and (4) marketing/communication factor. Questionnaire result will be used as primary data in this research. The respondents for this research are 344 students that were on the first semester of all faculties in UMK. Proportional random sampling method is use to determine research sample. Result of the study show that quality and facility of university and marketing/communication factor each has positive and significant influence towards university choice. Meanwhile characteristic of university and external factor each has positive but not significant influence toward university choice.
Pengabdian Kepada Masyarakat ini dilakukan sebagai bentuk pengembangan UMKM Kedai Kopi yang tengah marak menjamur dikalangan anak muda. Mitra dalam kegiatan ini adalah Kedai Kopi Love Story yang terletak di Desa Besito, Kecamatan Gebog, Kabupaten Kudus. Karena usaha masih tergolong baru, maka permasalahan utama atas adanya konsep social distancing di era new normal ini adalah masih sedikitnya pembeli, selain karena selama ini pemasaran produk dilakukan secara offline dari mulut ke mulut, juga karena mitra belum mempunyai kemampuan manajerial yang cukup dalam pengelolaan Sumber Daya Manusia. Sehingga mitra memerlukan pendampingan dalam pengelolaan risiko dari aspek pemasaran dan sumber daya manusia yang dimilikinya. Berdasarkan permasalahan mitra tersebit, maka tujuan dari pengabdian ini adalah (1) peningkatan aspek pemasaran; dan (2) peningkatan kemampuan pengelolaan SDM. Metode yang digunakan adalah sosialisasi, pelatihan dan pendampingan langsung kepada mitra. Solusi yang diberikan pada permasalahan aspek pemasaran adalah perluasan jangkauan pasar secara online melalui media sosial Instagram dan terdaftar di Google Map. Solusi yang diberikan pada aspek SDM adalah terwujudnya peningkatan pemahaman dan kemampuan mitra dalam pengelolaan SDM. Harapannya dengan kedua solusi yang diberikan, risiko mitra atas permasalahan pada aspek pemasaran dan SDM dapat diminimalisir, dan akhirnya mitra dapat lebih mengembangkan usahanya di masa New Normal.
Beauveria bassiana fungi and neem extract as botanical insecticide can be combined to get the synergizing effect to control brown planthopper (BPH). This study was conducted to determine the best combination between the spore density of B. bassiana and concentration of neem extract to control BPH effectively. The two factorial treatment consisted concentration of B. bassiana (106 Colony Forming Unit (CFU) and 107 CFU) and concentration of neem extract (5%, 10%, 15%), and control. The treatments were assigned in Completely Randomized Design with three replications. The data were analyzed using ANOVA and LSD at 5%. The test was conducted in vitro and bio assay of testing insects, BPH, was conducted using dipping method. B. bassiana was suitable with neem extract with T value ranged from 78.58- 90.38. The mortality of BPH occurred on day 5 after application. The highest mortality (91.67%) occurred on the treatment with B. bassiana 107 CFU + neem extract 10%. The shortest LT50 was found at the treatment of B. bassiana 106 CFU+ neem extract 15% (2.74 days) but not significantly different from B. bassiana 107 CFU + neem extract 15% (2.76 days). B. bassiana spores combined with neem extract are assumed to speed up the mortality of BPH by increasing the concentration.
Abstract. Changes in the world of online business have occurred a lot due to the many demands of society related to consumers who increasingly want convenience in shopping which is currently a trend. This demand makes entrepreneurs have to adjust to the needs of these consumers. In order not to be unable to compete with other businesses, entrepreneurs must adapt to the increasing number of online businesses that are currently emerging. This study uses four main factors that will be examined in relation to consumer decisions in choosing online businesses, namely promotion variables, service quality, Electronic Word of Mouth, Brand Image, and consumer buying interest variables on the Lazada e-commerce site in the city of Semarang. This study used a questionnaire distributed to 100 respondents who had shopped at Lazada online trading site in Semarang City as a sample. The sample selected in this study used a purposive sampling method using SPSS version 24. The research used in this study was multiple regression analysis and hypothesis testing (t-statistical test, f-statistical test, and test of the coefficient of determination). The results of the study show that there is a positive and significant relationship between the variables of promotion, service quality, Electronic Word of Mouth, and Brand Image on the variable of purchase intention. Abstrak. Perubahan dalam dunia bisnis online telah banyak terjadi dikarenakan banyaknya tuntutan masyarakat yang terkait dengan konsumen yang semakin menginginkan kemudahan dalam berbelanja yang saat ini sedang menjadi trend. Tuntutan ini membuat pengusaha harus menyesuaikan dengan kebutuhan konsumen tersebut. Agar tidak kalah bersaing dengan bisnis lain, maka pengusaha harus menyesuaikan diri dengan semakin banyaknya bisnis online yang muncul saat ini. Penelitian ini mengunakan empat faktor utama yang akan diteliti dalam kaitannya dengan keputusan konsumen dalam memilih bisnis online, yaitu variabel promosi, kualitas pelayanan, Electronic Word of Mouth, Citra Merek, dan variabel minat beli konsumen pada situs e – commerce Lazada di kota Semarang. Penelitian ini menggunakan kuesioner yang disebar kepada 100 responden yang pernah berbelanja di situs jual beli online Lazada yang berada di Kota Semarang sebagai sampel. Sampel yang dipilih dalam penelitian ini menggunakan metode purposive sampling dengan menggunakan SPSS versi 24. Penelitian yang digunakan dalam penelitian ini adalah analisis regresi berganda, dan uji hipotesis (uji t – statistik, uji f – statistik , dan uji koefisien determinasi). Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara variabel promosi, kualitas pelayanan, Electronic Word of Mouth, dan Citra Merek terhadap variabel minat beli.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.