In recent years, many changes have occurred regarding the condition of higher education. Formerly, to study in higher education is considered as a prestigious thing. However, these days, higher education has been seen as a necessity for the community be able to improve social and economic conditions. This state, increase the number of private universities every year in every region of Indonesia. In Kudus, there were only one private university namely Universitas Muria Kudus. However, today there is another private university in the city. The emergence of another private university in Kudus will increase the competition to get new students. In order to compete with the new private university, it is needed to know factors that influence someone in the university choice. In this research there are four factors that could affect the university choice (1) characteristic of university, (2) quality and facility of university, (3) external factor, and (4) marketing/communication factor. Questionnaire result will be used as primary data in this research. The respondents for this research are 344 students that were on the first semester of all faculties in UMK. Proportional random sampling method is use to determine research sample. Result of the study show that quality and facility of university and marketing/communication factor each has positive and significant influence towards university choice. Meanwhile characteristic of university and external factor each has positive but not significant influence toward university choice.
Small and Medium Enterprises (SMEs) has exceptionally important role in Indonesian economic development. However, SMEs is facing some challenges due to lack of qualified human resources to work in this sector. This research is designed to identify the perception of business school students in working with SMEs. Futhermore, it also shows how SMEs is perceived to offer the job factors that are important for the students to dertermine a job. The sampling method used was purposive sampling method. The data were collected by primary data collection through questionnaires. Data analysis was performed with Wilcoxon Signed Rank Test. The result showed that business school students are less attracted to work with SMEs compare to large enterprises. Furthermore, students perceive that SMEs are better than large enterprises only interms of quality and managerial relationship, authority, and involvement in decision making. It is also perceived by the students that compare to large enterprise SMEs offer less job factors that are viewed to be important to determine a job.
AbstrakCovid-19 yang saat ini mewabah di seluruh belahan dunia memberikan dampak yang cukup besar untuk perekonomian di Indonesia, khususnya bagi para pengusaha kecil. Keterbatasan modal yang dimiliki, ditambah tingkat penjualan yang menurun drastis, membuat para pengusaha harus berimprovisasi berbagai cara agar produk mereka tetap dapat terjual. Salah satu cara paling efektif untuk meningkatkan penjualan bagi mereka pengusaha kecil yang memiliki modal terbatas, yaitu beralih dari pemasaran dan penjualan secara luring menjadi pemasaran dan penjualan daring. Pemasaran dan penjualan daring dapat dilakukan dengan menggunakan media marketplace maupun sosial media. Tujuan dari pengabdian ini adalah memberikan pendampingan kepada UD. Evario Mandiri Jaya untuk mengembangkan saluran pemasaran dan penjualan dari luring ke saluran pemasaran dan penjualan secara daring, lalu dapat meningkatkan kesadaran merek lebih luas dari para calon konsumennya Setelah kegiatan pengabdian masyarakat ini dilakukan, UD. Evario Mandiri Jaya dapat melaksanakan kegiatan pemasaran dan penjualan secara daring menggunakan marketplace dan media sosial. AbstractThe Covid-19, which is currently endemic in all parts of the world, has had a considerable impact on the economy in Indonesia, especially for small entrepreneurs. The limited capital they have, coupled with a drastic drop in sales, have forced entrepreneurs have to improve in various ways to make their products can still be sold. One of the most effective ways to increase sales for those small entrepreneurs who have limited capital is to switch from offline marketing and sales to online marketing and sales. Online marketing and sales can be done using the media marketplace and social media. The purpose of this service is to provide training to UD. Evario Mandiri Jaya to develop marketing and sales channels from offline to online, then can increase brand awareness more broadly from potential consumers After this community service activity was carried out, UD. Evario Mandiri Jaya can start doing marketing and sales activities online using the marketplace and social media.
Background: Green entrepreneur dibutuhkan untuk menjawab tantangan bisnis yang baru di abad 21. Adanya konsep green economy menuntut adanya lebih banyak wirausahawan yang membangun bisnis secara lebih berwawasan lingkungan. Metode: Pengabdian dilakukan dengan cara penyuluhan serta simulasi. Hasil: Hasil dari pengabdian ini adalah siswa dapat mempelajari karakteristik dari green entrepreneur, meningkatkan kreativitas dengan cara memproduksi barang menggunakan barang bekas, serta mempraktekkan menghitung biaya produksi dan harga pokok. Kesimpulan: sikap kreatif siswa terasah melalui simulasi pengolahan bahan bekas menjadi sesuatu yang bernilai ekonomis. Melalui simulasi tersebut siswa juga belajar cara menghitung biaya produksi dan harga pokok penjualan.
Online media is growing rapidly in Indonesia, including in the field of trade. Internet users in Indonesia are increasing from year to year. Information flow, especially through online media, can come from advertisements and word of mouth. Companies that sell in the online market must be able to make their products have brand awareness so that it will influence the purchasing decision process. One study of brand awareness states that one of them is influenced by the effectiveness of advertising and word of mouth. The results of previous studies indicate inconsistencies of research results related to variables that affect brand awareness. This study aims to examine the differences in the results of previous studies that give different results among studies regarding the factors that influence brand awareness. The sample used in this study is internet users in Indonesia who have already made purchase transactions in the online marketplace. After processing data with SPSS, the results are obtained that the effectiveness of advertisements and word of mouth affects brand awareness.
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