Kondisi pada saat Covid-19 menuntut masyarakat melakukan segala aktivitas dari rumah untuk mengurangi penyebaran virus. Demi memenuhi kebutuhan, masyarakat akhirnya memilih melakukan pembelian secara online. Kondisi ini dimanfaatkan oleh pelaku usaha pakaian atau umkm di bidang fashio n di Tasikmalaya untuk melakukan pemasaran dan transaksi jual beli secara online untuk tetap bertahan ditengah pandemi saat ini. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh penggunaan instagram terhadap omzet penjualan produk UMKM Inoy Daily Wear. Metode penelitian menggunakan analisis regresi linear sederhana. Hasil penelitian penggunaan Instagram berpengaruh positif terhadap Omzet Penjualan. Artinya, semakin baik pengelolaan Instagram sebagai media promosi maka akan meningkatkan minat pembeli dan berdampak kepada Omzet Penjualan. Peningkatan dan pengelolaan isi konten Instagram Inoy Daily Wear yang sesuai dengan harapan konsumen, diharapkan mampu meningkatkan Omzet Penjualan.
Tujuan pelaksanaan kegiatan ini yaitu untuk membagikan pengetahuan tentang strategi bertahan yang diperlukan bagi para pelaku UMKM di masa pandemi, selain itu juga untuk mensosialisasikan pentingnya protocol kesehatan bagi para pedagang sebagai upaya memutus mata rantai penyebaran virus. Sasaran kegiatan webinar yaitu pelaku UMKM di kota Tasikmalaya sebanyak 20 peserta. Adapun peserta yang hadir sebanyak 17 orang. Metode pelaksanaan kegiatan ini adalah webinar yang diselenggarakan pada hari Minggu, 17 Januari 2021 pada pukul 12.30-14.30 WIB secara online. Sedangkan sosialisasi pentingnya protokol kesehatan dilakukan kepada para pedangang kaki lima di sekitas pasar Indihiang, Tasikmalaya. Adapun pedagang yang mendapatkan alat kesehatan sebagai bagian dari sosialisasi sebanyak 20 orang. Hasil kegiatan ini diharapkan dapat membantu pelaku UMKM untu menghadapi situasi pandemic dengan strategi-strategi yang telah diberikan, salah satunya dengan menerapkan sistem pemasaran dan penjualan secara online melalui sosial media. Diskusi serta tanya jawab dapat memberikan solusi kepada pelaku UMKM atas masalah yang tengah di hadapi.
This study attempts to investigate five company performance variables that affect the probability of financial distress in companies in the cyclical consumer sector. Companies have demand patterns that are strongly influenced by the business cycle, and face stiff competition in their own industries, both domestically and globally. On the other hand, the current massive technological developments have disrupted many companies in the cyclical consumer industry sector. Meanwhile, conditions that make it more difficult for companies around the world in general are the arrival of the COVID-19 pandemic that has hit the world since the end of 2019 until now has not ended. This study uses a binary logistic regression analysis technique with a sample of 10 cyclical consumer industrial sector companies during 2017-2021. The research findings show that there are three variables that have a significant negative effect on financial distress, namely: (1) cash flow from operating activity, (2) cash flow from financing activity, and (3) price – earnings ratio. Thus, if these companies can improve the performance of these three variables, they will be able to reduce financial distress. However, efforts to improve these three factors have encountered obstacles due to the arrival of the COVID-19 pandemic since the end of 2019 until now, which has not been completed, and even tends to exacerbate the company's financial difficulties.
Monetary policy has an important role in a country's economy. The central bank plays a role in carrying out monetary policy for price stability through various mechanisms. This study aims to determine the contribution of conventional and Islamic monetary instruments to economic growth in Indonesia. This study uses time series data from January 2013 to December 2020 and is analyzed using the Vector Error Correction Model (VECM) method. From the results of the analysis that has been carried out, it can be seen that in the long run, interest rates, exchange rates, the Islamic Interbank Money Market (PUAS), and Bank Indonesia Sharia Certificates (SBIS) have a significant effect on economic growth. IRF results show that exchange rates react negatively to shocks from GDP over 48 periods. The FEVD results show that the interbank money market (PUAB) has the most significant contribution after GDP in explaining the 10 percent variability of economic growth.
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