The background of this research is the inconsistency of the results of previous research about the factors that influence moral disengagement. This study aims to determine the role of critical thinking as a mediator of the influence of internal locus of control on student moral disengagement. The population in this study were 1560 students of the State Islamic University (UIN) Sunan Gunung Djati Bandung who lived in boarding schools around the campus with a total of 300 respondents taken randomly. Data collection uses internal locus of control (ILoC), critical thinking (CT), and moral disengagement (MD) scales. Based on structural test results it is known that internal locus of control has a positive and significant effect on critical thinking, internal locus of control has a negative and significant effect on moral disengagement, and critical thinking has a negatif and significant effect on moral disengagement. The results of the model test with structural equation model (SEM) show that critical thinking plays a negative and significant role as a mediator between the influence of internal locus of control on moral disengagement.
The purpose of this research was to determine the role of online media communication in efforts to improve tourism promotion in Bangka Regency. This type of research is a survey research with a qualitative-quantitative method approach (mix method). The subjects in this study were 110 respondents. The sample framework uses non probability sampling with accidental sampling technique. The scale used in this study is a Likert’s scale. Data analysis uses in this research is descriptive analysis. Data were collected by inventory questionnaire, participant observation, in-depth interviews, and documentation. Analysis of content validity was conducted by expert judgment and construct validity, reliability analysis was conducted using Cronbach’s Alpha formula. Data were analyzed by correlation, simple regression, assisted by SPSS 22 ver. computer program. Simple linear regression analysis where to see the contribution made by online media communication as variable (X) to tourism promotion as variable (Y). The result showed that, the role of online communication by 12.5% in effort to increase tourism promotion in Bangka Regency and 87.50% (100% - 12.50%). The results obtained through the calculation of the regression Y = 16,919 + 0,181 X, the coefficient of determination 16,919 + 0.181 (2) = 16,919 + 0.362 Y (Promotion) = 17,281. Hypothesis result, H0 was rejected and accepted H1, which means Online Media Communication has play Role to improve/ ingcreas tourism promotion in Bangka regency. Keywords: Online Media Communication, Tourism Promotion, Bangka Regency
Ketertarikan wisatawan untuk mengunjungi obyek wisata tidak hanya sekedar diukur dari indahnya obyek wisata, fasilitas yang diberikan namun pelayanan yang diberikan jauh lebih berarti dan patut diperhatikan oleh pelaku bisnis pariwisata. Komunikasi interpersonal yang baik dan mudah dimengerti merupakan bagian dari modal manusia sebagai bentuk keunggulan kompetitif Sumber Daya Manusia, apalagi saat ini Indonesia sudah memasuki MEA jelas persaingan semakin melebar, artinya jika persaingan berskala internasional ini tidak disikapi secara maksimal tentunya akan menimbulkan lesunya dunia bisnis khususnya sektor pariwisata di Pulau Bangka yang merupakan bagian dari Propinsi Kep. Babel. Penelitian ini dilakukanuntuk mengetahui pengaruh komunikasiinterpersonal sebagai human kapital terhadap keunggulan kompetitif sumber daya manusia padaindustri pariwisata Bangka. Penelitian ini menggunakan metode survey dengan menyebarkankuesioner kepada 100 responden populasi yang dalam penelitian ini adalah masyarakat Bangka yangterdiri dari 5 kabupaten kota di Pulau Bangka. Pengujian statistik menggunakan analisis regresilinier sederhana, dengan tingkat kepercayaan 95%. Hasil dan pembahasan ini menunjukkan bahwakomunikasi interpersonal sebagai modal manusia berpengaruh positif dan signifikan pada keunggulankompetitif sumber daya manusia di industri Pariwisata Bangka.
This study aimed to analyze social media-based communication strategy in campaigning breastfeeding investment programs in the new normal era. The focus of this research was to analyze the communication strategy that was used in campaigning for breastfeeding investment programs in the new normal era. The study was conducted on a group of mothers who were breastfeeding in West Jakarta. The research method used was a Mixed-Method approach. The first stage was analyzing the situation, organization, and public involvement who were the targets in what programs to convey in breastfeeding investment campaign program. Then, the next stage was collecting and analyzing quantitative data, in this case, to answer the second problem formulation, whether the communication strategy campaigned by public service advertisements with social media-based contributes significantly to increase awareness of breastfeeding as a form of mothers’ investment in their children. The implementation of the communication strategy program used public service advertisements with social media-based.
Penelitian ini ditujukan untuk mengetahui peran Public Relations PT Mandom Indonesia dalam meningkatkan Brand Image produk kosmetik Pixy melalui penggunaan Brand Ambassador serta untuk mengetahui keterkaitan antara brand image dengan brand ambassador. Penelitian ini menggunakan paradigma konstruktivistik, dengan metode pendekatan deskriptif dalam melakukan penelitian kualitatif. Metode yang dilakukan adalah dengan melakukan observasi dan wawancara mendalam dengan key informan dari public relations PT Mandom Indonesia dan informan dari konsumen produk kosmetik Pixy.Peran yang dilakukan oleh Public Relations. PT Mandom Indonesia adalah: (a) praktisi PR PT Mandom Indonesia merupakan praktisi yang ahli pada bidangnya masing-masing sehingga nantinya akan saling bersinergi dalam upaya meningkatkan Brand Image produk Pixy, (b) PR menjadikan Mikha Tambayong sebagai Brand Ambassador Pixy agar dapat membantu PT Mandom Indonesia dalam mengkomunikasikan brand Pixy kepada masyarakat , (c) PR PT Mandom Indonesia mengubah gaya komunikasi menjadi lebih menarik, melakukan Repackaging, dan menjadikan Mikha Tambayong sebagai Brand Ambassador Pixy, (d) PR PT Mandom Indonesia bertindak sebagai divisi yang menjalankan kegiatan komunikasi yang sudah ditugaskan oleh divisi Management dan Product Development berupa Event dalam upaya mengkomunikasikan Brand Pixy kepada masyarakat. dan ada keterkaitan antara Brand Image Pixy dengan Mikha Tambayong yang merupakan Brand Ambassador Pixy. Dikarenakan Mikha merupakan representative Pixy.
The Covid-19 pandemic has brought about fundamental changes to the way people live their daily activities. This condition makes certain institutions, especially universities, follow pandemic policies by limiting activities on campus and carrying out online learning. Students must experience a difficult situation with these conditions. This study seeks to examine how the influence of student empathy and resilience in the city of Jakarta on the acceptance of government policies that have implications for compliance. This study involved 641,047 respondents from over 288 universities, using descriptive and verification analysis methods with structural equation modelling and confirmatory factor analysis methods. The results of the study indicate that empathy and resilience have a positive and significant impact on policy acceptance which also has a positive and significant impact on compliance. These results confirm that the adherence of students who represent the academic community to the rules and policies set by the government is an important capital needed to effectively deal with the Covid-19 Pandemic.
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