The novelty of this research is in applying the construction of the Shane Theory and the ELM Theory in applying Entrepreneurship Education at higher education institutions. This study used action research by utilizing a narrative method. The business field which matched with the academic discipline as well as hobby was more successful than that which was different had a prospect as a start-up. Leadership, entrepreneurship and managerial ability were determining factors in the success of a start-up company. It can delve more into the entrepreneurship process of start-ups to recognize opportunities to create ideas, start businesses, and develop businesses.
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