Tourist loyalty is very important for tourist destinations as it showing commitment and willingness to recommend to other so the business processes in destination can continue to grow. This research aims to analyze the role of satisfaction in the influence of destination image through attitudinal loyalty in Medana Village, Tanjung – North Lombok from tourist’s perspective. The data collection of this research was carried out by purposive sampling method through the distribution of questionnaires, observations, literature studies and secondary data, also interviews. Analysis of the data used is path analysis using SEM (Structural Equation Modeling) with mediating effects and tested with AMOS and Sobel-test. The results stated that satisfaction is able to mediate the effect of destination image on attitude loyalty. However, there are still improvements needed to increase tourist satisfaction, such as develop a customer-centric strategy, formulate transformative services and gaining support from the association/industry.
This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.