Abstract-Bali is a province with the highest number of tourist destination in Indonesia, and the capital city is Denpasar. To make the Balinese culture can sustain, the government of Denpasar city creates events for the culture preservation. This research will study the uniqueness and success of the culture preservation through events in Denpasar, which have been organized by the government (the department of culture). Ethnography is the research method. Literature review, observation, and interview are the techniques to collect information. The benefits of cultural events created by the Department of Culture in Denpasar are: a. to preserve the local genius of Balinese culture, b. to develop the cultural activities and creative arts, c. for religious purposes, d. as tourist attractions, e. entertainments for the communities, f. media empowerment of the artists and its group, g. economic benefits, such as promotional events for the development of tourism sector in Denpasar city, h. to support Puri Agung Satria. The elements of the culture preservation through events in Denpasar are the government, communities, entrepreneurs, the media, and educational institutions. We hope that the above can become guidelines for other tourist destinations in their efforts to preserve their culture and sustain their tourism development.

Tourist loyalty is very important for tourist destinations as it showing commitment and willingness to recommend to other so the business processes in destination can continue to grow. This research aims to analyze the role of satisfaction in the influence of destination image through attitudinal loyalty in Medana Village, Tanjung – North Lombok from tourist’s perspective. The data collection of this research was carried out by purposive sampling method through the distribution of questionnaires, observations, literature studies and secondary data, also interviews. Analysis of the data used is path analysis using SEM (Structural Equation Modeling) with mediating effects and tested with AMOS and Sobel-test. The results stated that satisfaction is able to mediate the effect of destination image on attitude loyalty. However, there are still improvements needed to increase tourist satisfaction, such as develop a customer-centric strategy, formulate transformative services and gaining support from the association/industry.

MICE and event are one of many tourism factors with a major level of development and high execution level in Indonesia, especially Bali. Bali Spirit Festival is one of international yoga festival held for 8 days in Ubud-Bali by Bali Spirit Group. Without the use of mass communication media, Bali Spirit Group would never reach a sensational number of visitors. There're a lot of views on the use of mass communication media as a promotion media, thus, it encourages the occurrence of the research on the effectiveness comparison of Bali Spirit Festival's conventional and digital media promotion towards the visitor's interest. This research would be used to measure the effectiveness of conventional and digital media usage towards Bali Spirit Festival by Bali Spirit Group visitor's interest using validities and reliability test to measure questionnaire validity as one of the data aggregation techniques, simple regression linier analysis, t test, and coefficient of determination partially. Based on the analysis results, the use of conventional and digital media are effective towards visitor's interest with simple regression linier results for each variable, conventional media Y = 7,770 + 0,391X1 and digital media Y = 6,841 + 0,398X2. Hypothesis test results are the usage of conventional and digital media (partially) effective and have a significant effect to attract visitor's interest. Contribution amount given by conventional media towards visitor's interest is 32,7% and the other 67,3% are caused by other factors which was not researched in this study, while digital media contribution amount is 35,4% and the other 64,6% are also caused by other factors which was not researched in this study. Therefore, Bali Spirit Group shall improve the usage of mass communication media, especially digital media as Bali Spirit Festival's promotion media by using related event key words or hashtags.

Mergers and Acquisitions (M&A) is a popular investment strategy used by many companies to develop or maintain the company's performance and existence. M&A is also a trend in the development of the accommodation service business that occurs in non-star hotels in Bali, including the sub-district of Ubud, Gianyar. M&A is an important event for employees that can affect employees job stress levels. The purpose of this study is to look at the phenomena that occurs in employee job stress conditions through individual differences owned at non-star hotels in Ubud sub-district that have been acquired through management or ownership. This study uses a quantitative approach by collecting data through the distribution of questionnaires to 153 employees in 30 non-star hotels in Ubud sub-district. Analysis of the data used is PLS. The results showed that individual differences are the full mediator between the relationship between management acquisition and ownership acquisition on employee job stress.Based on the results of the study, individual differences are variables that have an important role in the influence of management acquisition and ownership acquisition on employee job stress in 30 non-star hotels in Ubud sub-district. M&A event which is an important event for employees and causes changes in the organization. These changes will be faced in different ways because individuals have their own uniqueness.

The objectives of this study are (1) to analyze the marketing promotion strategy of hotel products carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (2) to analyze the marketing distribution channel strategy carried out by Aston Denpasar, Neo Denpasar, Quest Denpasar during the covid-19 pandemic, (3) To determine the right promotion strategy and distribution channel strategy during the covid 19 pandemic. This research uses qualitative research. Data analysis uses SWOT analysis where SWOT analysis is a tool used to compile the company's strategic factors. The results of this study. (1) The strategy used three hotels is to carry out the same promotional mix, namely personal selling, advertising, sales promotion and publicity strategies. (2) The distribution channel strategy carried out by Aston Denpasar, Neo Denpasar and Quest Hotels is where the hotel determines the best distribution channel for its products to meet customer needs. Consumer needs used direct distribution and distribution through wholesale agents. (3) The marketing and distribution mix recommendation strategy through swot analysis is in a growth strategy through horizontal integration.