Sangeh is a tourism village which has tourism potentials such as nature scenery, rice field, forest, and culinary. This research studies the expectation and perception of the tourists who visit Sangeh. A qualitative method using questionnaire and interview techniques was used in the research. There were 155 respondents in which the questionnaire was distributed offline and online.  This research aims to find out the expectation, perception, and satisfaction of the tourists in enjoying their tourism visit in Sangeh, and also to find out the efforts which can be done by the management in increasing tourists’ satisfaction in enjoying the tourism visit. The results show that the tourists’ expectation is on the installation of road signs which enable them to reach Sangeh easily. The highest perception felt by the tourists is its beautiful natural scenery. The biggest gap felt by the tourists is the internet connection. The effort which should be done by the management is by providing additional supporting facilities.

This research aims to analyze and explain the influence of entrepreneurial leadership, information technology and employee creativity and to examine the role of knowledge sharing as the moderator and information technology as the mediator. The population in this research was all the small and medium enterprises engaged in handicrafts in Bali, amounting to 42 businesses. The determination of the sample was done by using a proportional sampling method involving leaders, supervisors and employees and the total sample in this research was 126 people. The result of this study indicates that entrepreneurial leadership has no significant, positive effect on employee creativity. Meanwhile, entrepreneurial leadership has a significant, positive effect on information technology. Information and knowledge sharing directly have a positive and significant effect on employee creativity. The moderating role of knowledge sharing has been proven to moderate the influence of entrepreneurial leadership on employee creativity, but the role shown has a weakening tendency. Meanwhile, knowledge sharing is not proven as moderating the influence of information technology on employee creativity. Information technology is proven to be a full mediation (fully mediating) the influence of entrepreneurial leadership on employee creativity.

Brand loyalty is a long-term strategy to gain a competitive advantage in tourist destinations during the Covid-19 Pandemic era, which demands more efforts for destination managers to survive. On the other hand, the dimensions used to measure brand loyalty cannot yet be agreed upon because of the complexity and diversity of perceptions. The purpose of this study was to determine: (i) the dimensions of Bali brand loyalty as a tourist destination; (ii) the efforts made to develop tourism in Bali during the Covid-19 Pandemic. This research uses a quantitative approach supported by qualitative. To test the construct of brand loyalty, the confirmatory factor analysis (CFA) technique was used with the AMOS program version 24. There were 120 respondents with the criteria that they had visited a tourist attraction in Bali at least twice. The results showed that: (i) the construct of brand loyalty is supported by cognitive, affective, conative and behavioural dimensions, where the dimension of behaviour plays a dominant role; (ii) efforts can be made by disciplined application of health protocols and promotion through social media.

This study aims to validate the determinants of employee job satisfaction in the hospitality industry. A quantitative approach with a questionnaire was used as a data collection tool that was distributed to 240 five-star hotel employees. The data were analyzed using SmartPLS 3.2.9. The findings prove that transformational leadership does not affect employee job satisfaction but positively influences organizational culture. Meanwhile, organizational culture fully mediates the relationship between transformational leadership and employee job satisfaction. This study has several limitations, namely, the bias of using self-assessment reports and the limited number of samples in the hotel industry in Bali. The practical implication is that leaders' success in building an organizational culture can be vital to increasing satisfaction. Thus, managers can better understand the relationship between variables and how the role of mediation is shown. In addition, it can provide more in-depth information as a reference for policy-making. Theoretically, this study contributes to the knowledge base in which the existing organizational culture significantly determines employee job satisfaction.JEL: A13, D23, D91.

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.