This study has the aim of knowing the effect of work from home, situational leadership style and work motivation on the performance of employees of the Argha Nayottama Market Pasar Buleleng Regency. The analysis used is the validity and reliability test, linear regression analysis, classical assumption test, T-test, F-Test test and determination analysis. This study shows that work from home, situational leadership styles and work motivation have a significant positive effect on the performance of the employees of the Argha Nayottama Market, Buleleng Regency. So it is important for related parties to consider the factors of work from home, situational leadership styles and work motivation to improve the performance of its employees.
Permasalahan yang dialami oleh mitra ialah kurangnya inovasi baru dalam mengembangkan produk yang dihasilkan. Selama ini perusahaan UMKM UD.SUAR memproduksi produk yang monoton, sehingga sulit manarik minat konsumen, dan kurangnya peluasan segmen pasar, mitra diberikan penyuluhan tentang mengguanakan internet marketing. Hasil dari kegiatan ini UMKM UD.PASAR mampu meningkatan produksi dan varian baru yang membuat peningkatan pendapatan. Selama kegiatan UMKM UD.SUAR memberikan sambutan yang baik, sehingga kegiatan berjalan lancar.
Kata Kunci: UMKM, Inovasi baru, pelusan segmen pasar
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