Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an important means to improving productivity. Technological innovation has influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how the customer productivity evaluated by TBSS influences the customer's intentions to reuse in relation to a virtual golf simulator - a successful and seriously played game in Korea.
Objective:
To examine the effect of bridging social capital through sports programs on the job insecurity–well-being relationship.
Methods:
A total of 473 Korean employees participated in a cross-sectional survey in May 2020. Using structural equation modeling, we tested the following hypotheses: (a) job insecurity will partially mediate the relationship between perceived threat and well-being and (b) social capital through sports programs will moderate the relationship between job insecurity and well-being. Socioeconomic status was used as a control variable for well-being.
Results:
The hypothesized relationships in the structural model were all significant (P < .001). Bridging social capital through sports programs had a significant moderating effect on the proposed relationship.
Conclusions:
Strong bridging social capital through employer-sponsored sports programs is likely to buffer the detrimental effect of job insecurity on employee well-being.
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